--- title: "MAMA: search popularity in Australia" description: "MAMA makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/mama-noodles" publisher: "Brandwave" --- # MAMA: search popularity in Australia MAMA makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAMA - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among instant noodle brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Instant noodle brands | 5 | 3.3% | 2.4K | - [Instant noodle brands](/demand/au/categories/au-instant-noodle-brands) ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MAMA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MAMA is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nongshim | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Indomie | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samyang | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | MAMA | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Nissin | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Maggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Suimin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Koka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodles should I buy in Australia?": 1. Indomie, 2. Nongshim, 3. Samyang, 4. MAMA - Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin, 5. MAMA - Asked ChatGPT "What are the best spicy instant noodles?": 1. Samyang, 2. Nongshim, 3. Indomie - Searched Google, AI Overview "instant noodles": 1. Indomie, 2. Nongshim, 3. Samyang Not named in any answer: Maggi, Fantastic, Suimin and Koka. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for MAMA changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAMA in Australia rose from 1.6K to 2.4K. - Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia increased from 2.5% to 3.3%. - Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands in Australia peaked at 3.3% in September 2026 and was lowest at 2.2% in February 2026. - Across the 12 months ending September 2026, MAMA rose from 6th to 5th among instant noodle brands in Australia. ## How did search popularity change for Australia instant noodle brands in September 2026? - In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches. - In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%. - In September 2026, Nongshim gained share of searches among instant noodle brands in Australia, from 19.9% to 20.8%. - In September 2026, Indomie lost share of searches among instant noodle brands in Australia, from 28.4% to 26%. - In September 2026, Nissin lost share of searches among instant noodle brands in Australia, from 3.7% to 3%. - Fantastic’s share of searches among instant noodle brands in Australia has lost ground for 3 months in a row, from 2.8% to 2.2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Instant noodle brands | 1.6K | 2.5% | 6 | | Nov 2025 | Instant noodle brands | 1.6K | 2.6% | 6 | | Dec 2025 | Instant noodle brands | 1.3K | 2.3% | 7 | | Jan 2026 | Instant noodle brands | 1.6K | 2.6% | 7 | | Feb 2026 | Instant noodle brands | 1.3K | 2.2% | 8 | | Mar 2026 | Instant noodle brands | 1.9K | 2.8% | 7 | | Apr 2026 | Instant noodle brands | 1.6K | 2.7% | 7 | | May 2026 | Instant noodle brands | 1.9K | 2.6% | 7 | | Jun 2026 | Instant noodle brands | 1.9K | 2.8% | 7 | | Jul 2026 | Instant noodle brands | 1.9K | 2.8% | 7 | | Aug 2026 | Instant noodle brands | 1.9K | 2.5% | 7 | | Sep 2026 | Instant noodle brands | 2.4K | 3.3% | 5 | ## How are MAMA’s branded searches counted? Brandwave collects information about searches that people make online using MAMA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mama noodles” ## Which instant noodle brands compete with MAMA? - [Samyang](/demand/au/brands/samyang) - [Indomie](/demand/au/brands/indomie): Head-to-head: /demand/au/compare/indomie-vs-mama-noodles - [Nongshim](/demand/au/brands/nongshim): Head-to-head: /demand/au/compare/mama-noodles-vs-nongshim - [Maggi](/demand/au/brands/maggi): Head-to-head: /demand/au/compare/maggi-vs-mama-noodles - [Nissin](/demand/au/brands/nissin): Head-to-head: /demand/au/compare/mama-noodles-vs-nissin - [Fantastic](/demand/au/brands/fantastic-noodles): Head-to-head: /demand/au/compare/fantastic-noodles-vs-mama-noodles - [Suimin](/demand/au/brands/suimin) - [Koka](/demand/au/brands/koka-noodles) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MAMA: search popularity in Australia". https://gobrandwave.com/demand/au/brands/mama-noodles This page is also available as HTML at https://gobrandwave.com/demand/au/brands/mama-noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.