--- title: "Maison Balzac: search popularity in Australia" description: "Maison Balzac is an Australian maker of candles and glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/maison-balzac" publisher: "Brandwave" --- # Maison Balzac: search popularity in Australia Maison Balzac is an Australian maker of candles and glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maison Balzac - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among candle and home fragrance brands**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle and home fragrance brands | 4 | 12.1% | 8.1K | - [Candle and home fragrance brands](/demand/au/categories/au-candle-and-home-fragrance-brands) ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maison Balzac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glasshouse Fragrances | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ecoya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Circa | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Peppermint Grove | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dusk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maison Balzac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palm Beach Collection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle brand should I buy in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove, 5. Aesop - Asked ChatGPT "What are the best candle brands in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove - Asked ChatGPT "Which candles make a good gift?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Aesop - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "scented candles": named none of the brands we track Not named in any answer: Dusk, Diptyque, Maison Balzac, Jo Malone and Palm Beach Collection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Maison Balzac changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Maison Balzac in Australia fell from 12.1K to 8.1K. - Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia decreased from 16.2% to 12.1%. - Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia peaked at 19.7% in March 2026 and was lowest at 11% in July 2026. - Across the 12 months ending September 2026, Maison Balzac fell from 3rd to 4th among candle and home fragrance brands in Australia. ## How did search popularity change for Australia candle and home fragrance brands in September 2026? - In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%. - In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%. - In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%. - In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%. - In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%. - Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle and home fragrance brands | 12.1K | 16.2% | 3 | | Nov 2025 | Candle and home fragrance brands | 27.1K | 17.3% | 3 | | Dec 2025 | Candle and home fragrance brands | 27.1K | 16% | 3 | | Jan 2026 | Candle and home fragrance brands | 12.1K | 17.1% | 4 | | Feb 2026 | Candle and home fragrance brands | 9.9K | 19% | 3 | | Mar 2026 | Candle and home fragrance brands | 12.1K | 19.7% | 3 | | Apr 2026 | Candle and home fragrance brands | 8.1K | 14% | 3 | | May 2026 | Candle and home fragrance brands | 9.9K | 14.3% | 3 | | Jun 2026 | Candle and home fragrance brands | 9.9K | 14.7% | 4 | | Jul 2026 | Candle and home fragrance brands | 8.1K | 11% | 5 | | Aug 2026 | Candle and home fragrance brands | 12.1K | 16.2% | 3 | | Sep 2026 | Candle and home fragrance brands | 8.1K | 12.1% | 4 | ## How are Maison Balzac’s branded searches counted? Brandwave collects information about searches that people make online using Maison Balzac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maison balzac” ## Which candle and home fragrance brands compete with Maison Balzac? - [Glasshouse Fragrances](/demand/au/brands/glasshouse-fragrances): Head-to-head: /demand/au/compare/glasshouse-fragrances-vs-maison-balzac - [Dusk](/demand/au/brands/dusk): Head-to-head: /demand/au/compare/dusk-vs-maison-balzac - [Diptyque](/demand/au/brands/diptyque): Head-to-head: /demand/au/compare/diptyque-vs-maison-balzac - [Ecoya](/demand/au/brands/ecoya): Head-to-head: /demand/au/compare/ecoya-vs-maison-balzac - [Jo Malone](/demand/au/brands/jo-malone): Head-to-head: /demand/au/compare/jo-malone-vs-maison-balzac - [Circa](/demand/au/brands/circa-home) - [Palm Beach Collection](/demand/au/brands/palm-beach-collection) - [Peppermint Grove](/demand/au/brands/peppermint-grove) - [Aesop](/demand/au/brands/aesop) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Maison Balzac: search popularity in Australia". https://gobrandwave.com/demand/au/brands/maison-balzac This page is also available as HTML at https://gobrandwave.com/demand/au/brands/maison-balzac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.