--- title: "Madame Flavour: search popularity in Australia" description: "Madame Flavour is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/madame-flavour" publisher: "Brandwave" --- # Madame Flavour: search popularity in Australia Madame Flavour is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Madame Flavour - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among tea brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea brands | 7 | 2.5% | 880 | - [Tea brands](/demand/au/categories/au-tea-brands) ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Madame Flavour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Madame Flavour is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T2 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nerada | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twinings | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Madura | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Madame Flavour | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Tetley | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bushells | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Lipton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in Australia?": 1. Nerada, 2. T2, 3. Madura, 4. Dilmah - Asked ChatGPT "Which black tea brand is best in Australia?": 1. Nerada, 2. Dilmah, 3. Tetley, 4. T2 - Asked ChatGPT "What are the best tea brands to buy at the supermarket in Australia?": 1. Madame Flavour, 2. T2, 3. Twinings, 4. Nerada, 5. Dilmah, 6. Lipton, 7. Bushells - Searched Google, AI Overview "tea brands": 1. Twinings, 2. Dilmah, 3. Madura, 4. Bushells, 5. Tetley, 6. T2, 7. Madame Flavour - Searched Google, AI Overview "best tea": 1. T2, 2. Twinings, 3. Dilmah Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Madame Flavour changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Madame Flavour in Australia rose from 720 to 880. - Across the 12 months ending September 2026, Madame Flavour’s share of searches among tea brands in Australia peaked at 2.6% in June 2026 and was lowest at 1.1% in December 2025. - Across the 12 months ending September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia. ## How did search popularity change for Australia tea brands in September 2026? - In September 2026, T2 gained share of searches among tea brands in Australia, from 59.6% to 62%. - In September 2026, Lipton lost share of searches among tea brands in Australia, from 6.4% to 5.3%. - In September 2026, Nerada lost share of searches among tea brands in Australia, from 6.4% to 5.3%. - In September 2026, Dilmah lost share of searches among tea brands in Australia, from 5.1% to 4.5%. - Twinings’ share of searches among tea brands in Australia has gained ground for 3 months in a row, from 9.5% to 10.1% in September 2026. - In September 2026, Madame Flavour rose from 8th to 7th among tea brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea brands | 720 | 2.1% | 8 | | Nov 2025 | Tea brands | 880 | 1.7% | 8 | | Dec 2025 | Tea brands | 590 | 1.1% | 8 | | Jan 2026 | Tea brands | 590 | 1.9% | 8 | | Feb 2026 | Tea brands | 590 | 2.3% | 8 | | Mar 2026 | Tea brands | 720 | 2.4% | 8 | | Apr 2026 | Tea brands | 720 | 2.4% | 8 | | May 2026 | Tea brands | 880 | 2.4% | 7 | | Jun 2026 | Tea brands | 1K | 2.6% | 7 | | Jul 2026 | Tea brands | 880 | 2.3% | 7 | | Aug 2026 | Tea brands | 880 | 2.4% | 8 | | Sep 2026 | Tea brands | 880 | 2.5% | 7 | ## How are Madame Flavour’s branded searches counted? Brandwave collects information about searches that people make online using Madame Flavour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “madame flavour” ## Which tea brands compete with Madame Flavour? - [T2](/demand/au/brands/t2) - [Twinings](/demand/au/brands/twinings) - [Madura](/demand/au/brands/madura) - [Lipton](/demand/au/brands/lipton): Head-to-head: /demand/au/compare/lipton-vs-madame-flavour - [Nerada](/demand/au/brands/nerada): Head-to-head: /demand/au/compare/madame-flavour-vs-nerada - [Dilmah](/demand/au/brands/dilmah): Head-to-head: /demand/au/compare/dilmah-vs-madame-flavour - [Bushells](/demand/au/brands/bushells): Head-to-head: /demand/au/compare/bushells-vs-madame-flavour - [Tetley](/demand/au/brands/tetley): Head-to-head: /demand/au/compare/madame-flavour-vs-tetley ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Madame Flavour: search popularity in Australia". https://gobrandwave.com/demand/au/brands/madame-flavour This page is also available as HTML at https://gobrandwave.com/demand/au/brands/madame-flavour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.