---
title: "Mad Mex: search popularity in Australia"
description: "Mad Mex is a Mexican fast casual chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/mad-mex"
publisher: "Brandwave"
---

# Mad Mex: search popularity in Australia

Mad Mex is a Mexican fast casual chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mad Mex
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among Mexican chains**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mexican chains | 4 | 5.3% | 27.1K |

- [Mexican chains](/demand/au/categories/au-mexican-chains)

## Top Mexican chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mad Mex appeared in all three answers. Mad Mex is the third most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Guzman y Gomez | 1st | 3 of 3 | 3 of 3 |
| Zambrero | 2nd | 3 of 3 | 3 of 3 |
| Mad Mex | 3rd | 3 of 3 | 3 of 3 |
| Taco Bell | 4th | 1 of 3 | 1 of 3 |
| Salsa's Fresh Mex | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Mexican chains

- Asked ChatGPT "What's the best Mexican fast food chain in Australia?": 1. Guzman y Gomez, 2. Zambrero, 3. Mad Mex
- Asked ChatGPT "Which chain in Australia makes the best burritos?": 1. Guzman y Gomez, 2. Mad Mex, 3. Zambrero
- Asked ChatGPT "What are the most popular Mexican restaurant chains in Australia?": 1. Guzman y Gomez, 2. Zambrero, 3. Mad Mex, 4. Taco Bell

Not named in any answer: Salsa's Fresh Mex.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How has branded search demand for Mad Mex changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mad Mex in Australia fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Mad Mex’s share of searches among Mexican chains in Australia peaked at 6.2% in July 2026 and was lowest at 4% in March 2026.

## How did search popularity change for Australia Mexican chains in September 2026?

- In September 2026, Taco Bell gained share of searches among Mexican chains in Australia, from 12.2% to 14.5%.
- In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
- In September 2026, Zambrero lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%.
- Estimated monthly branded searches for Salsa's Fresh Mex in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
- Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mexican chains | 40.5K | 5.8% | 4 |
| Nov 2025 | Mexican chains | 40.5K | 5.4% | 4 |
| Dec 2025 | Mexican chains | 40.5K | 4.9% | 4 |
| Jan 2026 | Mexican chains | 40.5K | 5.3% | 4 |
| Feb 2026 | Mexican chains | 27.1K | 4% | 4 |
| Mar 2026 | Mexican chains | 27.1K | 4% | 4 |
| Apr 2026 | Mexican chains | 27.1K | 4.4% | 4 |
| May 2026 | Mexican chains | 27.1K | 4.5% | 4 |
| Jun 2026 | Mexican chains | 27.1K | 5.3% | 4 |
| Jul 2026 | Mexican chains | 33.1K | 6.2% | 4 |
| Aug 2026 | Mexican chains | 33.1K | 5.5% | 4 |
| Sep 2026 | Mexican chains | 27.1K | 5.3% | 4 |

## How are Mad Mex’s branded searches counted?

Brandwave collects information about searches that people make online using Mad Mex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mad mex”

## Which Mexican chains compete with Mad Mex?

- [Guzman y Gomez](/demand/au/brands/guzman-y-gomez): Head-to-head: /demand/au/compare/guzman-y-gomez-vs-mad-mex
- [Zambrero](/demand/au/brands/zambrero): Head-to-head: /demand/au/compare/mad-mex-vs-zambrero
- [Taco Bell](/demand/au/brands/taco-bell): Head-to-head: /demand/au/compare/mad-mex-vs-taco-bell
- [Salsa's Fresh Mex](/demand/au/brands/salsas-fresh-mex): Head-to-head: /demand/au/compare/mad-mex-vs-salsas-fresh-mex

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mad Mex: search popularity in Australia". https://gobrandwave.com/demand/au/brands/mad-mex

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/mad-mex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.