--- title: "Macpac: search popularity in Australia" description: "Macpac is an outdoor clothing and equipment brand with its own stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/macpac" publisher: "Brandwave" --- # Macpac: search popularity in Australia Macpac is an outdoor clothing and equipment brand with its own stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Macpac - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among outdoor retailers**: 9.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor retailers | 3 | 9.3% | 74K | | Outdoor jacket brands | 3 | 10.6% | 5.4K | - [Outdoor retailers](/demand/au/categories/au-outdoor-retailers) - [Outdoor jacket brands](/demand/au/categories/au-outdoor-jacket-brands) ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Macpac was mentioned in two out of three: in two of the three ChatGPT answers. Macpac is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paddy Pallin | 1st | 3 of 3 | 3 of 3 | | Anaconda | 2nd | 3 of 3 | 3 of 3 | | Macpac | 3rd | 2 of 3 | 2 of 3 | | BCF | 4th | 2 of 3 | 2 of 3 | | Snowys | 4th | 2 of 3 | 2 of 3 | | Tentworld | 6th | 2 of 3 | 2 of 3 | | Kathmandu | 7th | 1 of 3 | 1 of 3 | | Wildearth | Not ranked | 0 of 3 | 0 of 3 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy camping gear in Australia?": 1. Anaconda, 2. BCF, 3. Paddy Pallin, 4. Snowys, 5. Kathmandu, 6. Tentworld - Asked ChatGPT "What are the best outdoor stores in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda, 4. Snowys, 5. Tentworld, 6. BCF - Asked ChatGPT "Which store has the best hiking gear in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda Not named in any answer: Wildearth and Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Macpac changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Macpac in Australia held steady, from 80.6K to 79.4K. - Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia increased from 8.3% to 9.3%. - Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia peaked at 17% in June 2026 and was lowest at 6.5% in December 2025. - Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia decreased from 16.2% to 10.6%. - Across the 12 months ending September 2026, Macpac’s share of searches among outdoor jacket brands in Australia peaked at 16.2% in October 2025 and was lowest at 10.3% in July 2026. - Across the 12 months ending September 2026, Macpac fell from 2nd to 3rd among outdoor jacket brands in Australia. ## How did search popularity change for Australia outdoor retailers in September 2026? - In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%. - In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%. - In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%. - In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%. - In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%. - Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026. ## How did search popularity change for Australia outdoor jacket brands in September 2026? - In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%. - In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%. - In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%. - In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%. - In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%. - In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor retailers | 74K | 8.3% | 3 | | Nov 2025 | Outdoor retailers | 110K | 8.4% | 3 | | Dec 2025 | Outdoor retailers | 110K | 6.5% | 3 | | Jan 2026 | Outdoor retailers | 90.5K | 8.4% | 3 | | Feb 2026 | Outdoor retailers | 74K | 9.7% | 3 | | Mar 2026 | Outdoor retailers | 90.5K | 10.8% | 3 | | Apr 2026 | Outdoor retailers | 110K | 11.1% | 3 | | May 2026 | Outdoor retailers | 135K | 15.3% | 3 | | Jun 2026 | Outdoor retailers | 165K | 17% | 3 | | Jul 2026 | Outdoor retailers | 135K | 14.8% | 3 | | Aug 2026 | Outdoor retailers | 110K | 12.2% | 3 | | Sep 2026 | Outdoor retailers | 74K | 9.3% | 3 | | Oct 2025 | Outdoor jacket brands | 6.6K | 16.2% | 2 | | Nov 2025 | Outdoor jacket brands | 8.1K | 14% | 3 | | Dec 2025 | Outdoor jacket brands | 6.6K | 14.3% | 3 | | Jan 2026 | Outdoor jacket brands | 4.4K | 11% | 3 | | Feb 2026 | Outdoor jacket brands | 3.6K | 10.7% | 3 | | Mar 2026 | Outdoor jacket brands | 6.6K | 11.6% | 3 | | Apr 2026 | Outdoor jacket brands | 12.1K | 14.6% | 2 | | May 2026 | Outdoor jacket brands | 14.8K | 13.5% | 2 | | Jun 2026 | Outdoor jacket brands | 18.1K | 12.9% | 2 | | Jul 2026 | Outdoor jacket brands | 14.8K | 10.3% | 4 | | Aug 2026 | Outdoor jacket brands | 12.1K | 14% | 3 | | Sep 2026 | Outdoor jacket brands | 5.4K | 10.6% | 3 | ## How are Macpac’s branded searches counted? Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “macpac” - “macpac jacket” ## Which outdoor retailers compete with Macpac? - [BCF](/demand/au/brands/bcf): Head-to-head: /demand/au/compare/bcf-vs-macpac - [Kathmandu](/demand/au/brands/kathmandu): Head-to-head: /demand/au/compare/kathmandu-vs-macpac - [Paddy Pallin](/demand/au/brands/paddy-pallin): Head-to-head: /demand/au/compare/macpac-vs-paddy-pallin - [Wildearth](/demand/au/brands/wildearth): Head-to-head: /demand/au/compare/macpac-vs-wildearth - [Tentworld](/demand/au/brands/tentworld): Head-to-head: /demand/au/compare/macpac-vs-tentworld - [Anaconda](/demand/au/brands/anaconda-au) - [Snowys](/demand/au/brands/snowys) - [Mountain Designs](/demand/au/brands/mountain-designs) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Macpac: search popularity in Australia". https://gobrandwave.com/demand/au/brands/macpac This page is also available as HTML at https://gobrandwave.com/demand/au/brands/macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.