--- title: "Lumo Energy: search popularity in Australia" description: "Lumo Energy sells electricity and gas to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/lumo-energy" publisher: "Brandwave" --- # Lumo Energy: search popularity in Australia Lumo Energy sells electricity and gas to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lumo Energy - **Owned by**: Snowy Hydro - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among energy retailers**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Energy retailers | 9 | 2.2% | 22.2K | - [Energy retailers](/demand/au/categories/au-energy-retailers) ## Top energy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lumo Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumo Energy is the 11th most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about energy retailers - Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin - Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia - Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber - Searched Google, AI Overview "compare electricity": 1. EnergyAustralia - Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Lumo Energy changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lumo Energy in Australia fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Lumo Energy’s share of searches among energy retailers in Australia decreased from 2.8% to 2.2%. - Across the 12 months ending September 2026, Lumo Energy fell from 8th to 9th among energy retailers in Australia. ## How did search popularity change for Australia energy retailers in September 2026? - In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches. - In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%. - In September 2026, GloBird Energy lost share of searches among energy retailers in Australia, from 8.7% to 7.2%. - In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%. - In September 2026, Alinta Energy lost share of searches among energy retailers in Australia, from 7.1% to 5.9%. - Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Energy retailers | 27.1K | 2.8% | 8 | | Nov 2025 | Energy retailers | 22.2K | 2.5% | 8 | | Dec 2025 | Energy retailers | 22.2K | 2.7% | 8 | | Jan 2026 | Energy retailers | 22.2K | 2.3% | 9 | | Feb 2026 | Energy retailers | 22.2K | 2.4% | 9 | | Mar 2026 | Energy retailers | 22.2K | 2.1% | 9 | | Apr 2026 | Energy retailers | 22.2K | 2.5% | 9 | | May 2026 | Energy retailers | 22.2K | 2.2% | 9 | | Jun 2026 | Energy retailers | 22.2K | 2.1% | 9 | | Jul 2026 | Energy retailers | 27.1K | 2.2% | 8 | | Aug 2026 | Energy retailers | 27.1K | 2.6% | 8 | | Sep 2026 | Energy retailers | 22.2K | 2.2% | 9 | ## How are Lumo Energy’s branded searches counted? Brandwave collects information about searches that people make online using Lumo Energy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lumo energy” ## Which energy retailers compete with Lumo Energy? - [AGL](/demand/au/brands/agl) - [Origin](/demand/au/brands/origin-energy) - [EnergyAustralia](/demand/au/brands/energyaustralia) - [Red Energy](/demand/au/brands/red-energy) - [GloBird Energy](/demand/au/brands/globird-energy) - [Alinta Energy](/demand/au/brands/alinta-energy): Head-to-head: /demand/au/compare/alinta-energy-vs-lumo-energy - [1st Energy](/demand/au/brands/1st-energy): Head-to-head: /demand/au/compare/1st-energy-vs-lumo-energy - [OVO](/demand/au/brands/ovo-energy): Head-to-head: /demand/au/compare/lumo-energy-vs-ovo-energy - [Amber](/demand/au/brands/amber-electric): Head-to-head: /demand/au/compare/amber-electric-vs-lumo-energy - [Momentum Energy](/demand/au/brands/momentum-energy): Head-to-head: /demand/au/compare/lumo-energy-vs-momentum-energy - [Powershop](/demand/au/brands/powershop-au) ## Who owns Lumo Energy? Lumo Energy is owned by Snowy Hydro. Brandwave also tracks Red Energy, owned by the same company, in Australia. - [Snowy Hydro](/demand/au/companies/snowy-hydro): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lumo Energy? Lumo Energy is owned by Snowy Hydro. Brandwave also tracks Red Energy, owned by the same company, in Australia. ## Cite this page Brandwave. "Lumo Energy: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lumo-energy This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lumo-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.