--- title: "Lumi: search popularity in Australia" description: "Lumi is an online lender of business loans and lines of credit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/lumi" publisher: "Brandwave" --- # Lumi: search popularity in Australia Lumi is an online lender of business loans and lines of credit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lumi - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among small business lenders**: 12.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Small business lenders | 3 | 12.4% | 1.7K | - [Small business lenders](/demand/au/categories/au-small-business-lenders) ## Top small business lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lumi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lumi is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Prospa | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Lumi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Moula | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bizcap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business lenders - Asked ChatGPT "Which lender should my small business use for a loan in Australia?": 1. Prospa, 2. Lumi - Asked ChatGPT "What are the best small business lenders in Australia?": 1. Prospa, 2. Moula, 3. Lumi - Asked ChatGPT "What's the fastest way to get an unsecured business loan in Australia?": named none of the brands we track - Searched Google, AI Overview "business loans": named none of the brands we track - Searched Google, AI Overview "small business loans": named none of the brands we track Not named in any answer: Bizcap. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Lumi changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lumi in Australia held steady at 1.7K. - Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia decreased from 13.3% to 12.4%. - Across the 12 months ending September 2026, Lumi’s share of searches among small business lenders in Australia peaked at 13.9% in February 2026 and was lowest at 11.8% in April 2026. ## How did search popularity change for Australia small business lenders in September 2026? - In September 2026, Prospa gained share of searches among small business lenders in Australia, from 47.8% to 57.7%. - In September 2026, Bizcap lost share of searches among small business lenders in Australia, from 26.1% to 20.7%. - In September 2026, Moula lost share of searches among small business lenders in Australia, from 13.8% to 9.3%. - In September 2026, Lumi rose from 4th to 3rd among small business lenders in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Small business lenders | 1.7K | 13.3% | 3 | | Nov 2025 | Small business lenders | 1.7K | 12.4% | 3 | | Dec 2025 | Small business lenders | 1.4K | 13.8% | 3 | | Jan 2026 | Small business lenders | 1.4K | 12% | 3 | | Feb 2026 | Small business lenders | 1.7K | 13.9% | 3 | | Mar 2026 | Small business lenders | 1.7K | 12.7% | 3 | | Apr 2026 | Small business lenders | 1.4K | 11.8% | 3 | | May 2026 | Small business lenders | 1.7K | 13.9% | 3 | | Jun 2026 | Small business lenders | 1.7K | 13.9% | 3 | | Jul 2026 | Small business lenders | 1.7K | 13.1% | 3 | | Aug 2026 | Small business lenders | 1.7K | 12.4% | 4 | | Sep 2026 | Small business lenders | 1.7K | 12.4% | 3 | ## How are Lumi’s branded searches counted? Brandwave collects information about searches that people make online using Lumi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lumi finance” - “lumi loans” ## Which small business lenders compete with Lumi? - [Prospa](/demand/au/brands/prospa): Head-to-head: /demand/au/compare/lumi-vs-prospa - [Bizcap](/demand/au/brands/bizcap): Head-to-head: /demand/au/compare/bizcap-vs-lumi - [Moula](/demand/au/brands/moula): Head-to-head: /demand/au/compare/lumi-vs-moula ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lumi: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lumi This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.