--- title: "Lululemon: search popularity in Australia" description: "Lululemon is an activewear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/lululemon" publisher: "Brandwave" --- # Lululemon: search popularity in Australia Lululemon is an activewear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lululemon - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among activewear brands**: 46.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Activewear brands | 1 | 46.5% | 368K | - [Activewear brands](/demand/au/categories/au-activewear-brands) ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LSKD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lorna Jane | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nimble | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rockwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Stax | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | P.E Nation | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy in Australia?": 1. LSKD, 2. Lululemon, 3. Nimble, 4. Rockwear, 5. Lorna Jane - Asked ChatGPT "What are the best activewear brands in Australia?": 1. Lululemon, 2. Lorna Jane, 3. Stax, 4. Rockwear, 5. Nimble, 6. LSKD, 7. P.E Nation - Asked ChatGPT "What's the best Australian activewear brand for gym leggings?": 1. Lorna Jane, 2. LSKD, 3. Nimble - Searched Google, AI Overview "gym clothes": named none of the brands we track - Searched Google, AI Overview "activewear": 1. LSKD, 2. Lululemon, 3. P.E Nation Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Lululemon changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon in Australia fell from 550K to 368K. - Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia decreased from 52.4% to 46.5%. - Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia peaked at 53.8% in December 2025 and was lowest at 38.6% in May 2026. ## How did search popularity change for Australia activewear brands in September 2026? - In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%. - In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%. - In September 2026, Rockwear gained share of searches among activewear brands in Australia, from 4.6% to 6.3%. - In September 2026, Lululemon lost share of searches among activewear brands in Australia, from 51.3% to 46.5%. - In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%. - In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Activewear brands | 550K | 52.4% | 1 | | Nov 2025 | Activewear brands | 673K | 44.6% | 1 | | Dec 2025 | Activewear brands | 550K | 53.8% | 1 | | Jan 2026 | Activewear brands | 450K | 48.3% | 1 | | Feb 2026 | Activewear brands | 450K | 51.2% | 1 | | Mar 2026 | Activewear brands | 450K | 45.5% | 1 | | Apr 2026 | Activewear brands | 450K | 46.7% | 1 | | May 2026 | Activewear brands | 450K | 38.6% | 1 | | Jun 2026 | Activewear brands | 550K | 45.6% | 1 | | Jul 2026 | Activewear brands | 368K | 41.6% | 1 | | Aug 2026 | Activewear brands | 550K | 51.3% | 1 | | Sep 2026 | Activewear brands | 368K | 46.5% | 1 | ## How are Lululemon’s branded searches counted? Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lululemon” ## Which activewear brands compete with Lululemon? - [LSKD](/demand/au/brands/lskd): Head-to-head: /demand/au/compare/lskd-vs-lululemon - [Lorna Jane](/demand/au/brands/lorna-jane): Head-to-head: /demand/au/compare/lorna-jane-vs-lululemon - [Rockwear](/demand/au/brands/rockwear): Head-to-head: /demand/au/compare/lululemon-vs-rockwear - [P.E Nation](/demand/au/brands/pe-nation): Head-to-head: /demand/au/compare/lululemon-vs-pe-nation - [Nimble](/demand/au/brands/nimble-activewear): Head-to-head: /demand/au/compare/lululemon-vs-nimble-activewear - [Stax](/demand/au/brands/stax) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lululemon: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lululemon This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.