--- title: "Lock&Lock: search popularity in Australia" description: "Lock&Lock makes food storage containers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/lock-and-lock" publisher: "Brandwave" --- # Lock&Lock: search popularity in Australia Lock&Lock makes food storage containers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lock&Lock - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among food storage brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Food storage brands | 9 | 1.2% | 480 | - [Food storage brands](/demand/au/categories/au-food-storage-brands) ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lock&Lock was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lock&Lock is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor - Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo - Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex - Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock - Searched Google, AI Overview "lunch box": named none of the brands we track Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Lock&Lock changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lock&Lock in Australia fell from 590 to 480. - Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in Australia peaked at 2% in March 2026 and was lowest at 0.76% in January 2026. ## How did search popularity change for Australia food storage brands in September 2026? - In September 2026, Sistema lost share of searches among food storage brands in Australia, from 36.2% to 35.7%. - Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026. - Estimated monthly branded searches for Décor in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for ClickClack in Australia fell 33.3% over 12 measured months, from 210 to 140 in September 2026. - Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. - Estimated monthly branded searches for Glasslock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Food storage brands | 590 | 1.6% | 9 | | Nov 2025 | Food storage brands | 590 | 1.5% | 9 | | Dec 2025 | Food storage brands | 480 | 1.1% | 9 | | Jan 2026 | Food storage brands | 590 | 0.76% | 9 | | Feb 2026 | Food storage brands | 480 | 1.2% | 9 | | Mar 2026 | Food storage brands | 720 | 2% | 7 | | Apr 2026 | Food storage brands | 480 | 1.3% | 8 | | May 2026 | Food storage brands | 590 | 1.4% | 9 | | Jun 2026 | Food storage brands | 590 | 1.3% | 9 | | Jul 2026 | Food storage brands | 480 | 1.1% | 9 | | Aug 2026 | Food storage brands | 480 | 0.96% | 9 | | Sep 2026 | Food storage brands | 480 | 1.2% | 9 | ## How are Lock&Lock’s branded searches counted? Brandwave collects information about searches that people make online using Lock&Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lock and lock” ## Which food storage brands compete with Lock&Lock? - [Sistema](/demand/au/brands/sistema) - [Tupperware](/demand/au/brands/tupperware) - [Décor](/demand/au/brands/decor) - [Smash](/demand/au/brands/smash-lunchbox) - [OXO](/demand/au/brands/oxo) - [Pyrex](/demand/au/brands/pyrex): Head-to-head: /demand/au/compare/lock-and-lock-vs-pyrex - [MontiiCo](/demand/au/brands/montiico): Head-to-head: /demand/au/compare/lock-and-lock-vs-montiico - [Glasslock](/demand/au/brands/glasslock): Head-to-head: /demand/au/compare/glasslock-vs-lock-and-lock - [Rubbermaid](/demand/au/brands/rubbermaid): Head-to-head: /demand/au/compare/lock-and-lock-vs-rubbermaid - [ClickClack](/demand/au/brands/click-clack): Head-to-head: /demand/au/compare/click-clack-vs-lock-and-lock ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lock&Lock: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lock-and-lock This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lock-and-lock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.