--- title: "Local Supply: search popularity in Australia" description: "Local Supply is an Australian sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/local-supply" publisher: "Brandwave" --- # Local Supply: search popularity in Australia Local Supply is an Australian sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Local Supply - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 12 | 1% | 1.3K | - [Sunglasses brands](/demand/au/categories/au-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Local Supply did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Local Supply changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Local Supply in Australia rose from 880 to 1.3K. - Across the 12 months ending September 2026, Local Supply’s share of searches among sunglasses brands in Australia held steady, from 0.76% to 1%. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%. - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. - In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 880 | 0.76% | 12 | | Nov 2025 | Sunglasses brands | 1.3K | 0.7% | 12 | | Dec 2025 | Sunglasses brands | 1.3K | 0.71% | 12 | | Jan 2026 | Sunglasses brands | 1K | 0.76% | 12 | | Feb 2026 | Sunglasses brands | 880 | 0.89% | 12 | | Mar 2026 | Sunglasses brands | 880 | 0.92% | 12 | | Apr 2026 | Sunglasses brands | 720 | 0.79% | 12 | | May 2026 | Sunglasses brands | 590 | 0.67% | 12 | | Jun 2026 | Sunglasses brands | 590 | 0.64% | 12 | | Jul 2026 | Sunglasses brands | 590 | 0.6% | 12 | | Aug 2026 | Sunglasses brands | 880 | 0.78% | 12 | | Sep 2026 | Sunglasses brands | 1.3K | 1% | 12 | ## How are Local Supply’s branded searches counted? Brandwave collects information about searches that people make online using Local Supply’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “local supply sunglasses” ## Which sunglasses brands compete with Local Supply? - [Oakley](/demand/au/brands/oakley) - [Ray-Ban](/demand/au/brands/ray-ban) - [Le Specs](/demand/au/brands/le-specs) - [Quay](/demand/au/brands/quay) - [Carrera](/demand/au/brands/carrera) - [Maui Jim](/demand/au/brands/maui-jim) - [Poppy Lissiman](/demand/au/brands/poppy-lissiman): Head-to-head: /demand/au/compare/local-supply-vs-poppy-lissiman - [Cancer Council](/demand/au/brands/cancer-council-sunscreen): Head-to-head: /demand/au/compare/cancer-council-sunscreen-vs-local-supply - [OTIS](/demand/au/brands/otis-eyewear): Head-to-head: /demand/au/compare/local-supply-vs-otis-eyewear - [Szade](/demand/au/brands/szade): Head-to-head: /demand/au/compare/local-supply-vs-szade - [Bollé](/demand/au/brands/bolle): Head-to-head: /demand/au/compare/bolle-vs-local-supply ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Local Supply: search popularity in Australia". https://gobrandwave.com/demand/au/brands/local-supply This page is also available as HTML at https://gobrandwave.com/demand/au/brands/local-supply. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.