---
title: "LinkedIn: search popularity in Australia"
description: "LinkedIn is a social media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/linkedin"
publisher: "Brandwave"
---

# LinkedIn: search popularity in Australia

LinkedIn is a social media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LinkedIn
- **Owned by**: Microsoft
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among job boards**: 60.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Job boards | 1 | 60.2% | 1M |

- [Job boards](/demand/au/categories/au-job-boards)

## How has branded search demand for LinkedIn changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn in Australia fell from 1.2M to 1M.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia decreased from 66.5% to 60.2%.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia peaked at 67.6% in November 2025 and was lowest at 58.3% in June 2026.

## How did search popularity change for Australia job boards in September 2026?

- In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.
- In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%.
- In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Job boards | 1.2M | 66.5% | 1 |
| Nov 2025 | Job boards | 1.2M | 67.6% | 1 |
| Dec 2025 | Job boards | 823K | 63.3% | 1 |
| Jan 2026 | Job boards | 1M | 60.2% | 1 |
| Feb 2026 | Job boards | 1.2M | 64.9% | 1 |
| Mar 2026 | Job boards | 1.2M | 64% | 1 |
| Apr 2026 | Job boards | 1M | 60.9% | 1 |
| May 2026 | Job boards | 1.2M | 64.9% | 1 |
| Jun 2026 | Job boards | 1M | 58.3% | 1 |
| Jul 2026 | Job boards | 1.2M | 63% | 1 |
| Aug 2026 | Job boards | 1.2M | 63% | 1 |
| Sep 2026 | Job boards | 1M | 60.2% | 1 |

## How is LinkedIn measured?

Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “linkedin”

## Which job boards compete with LinkedIn?

- [Indeed](/demand/au/brands/indeed): Head-to-head: /demand/au/compare/indeed-vs-linkedin
- [SEEK](/demand/au/brands/seek): Head-to-head: /demand/au/compare/linkedin-vs-seek

## Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave does not track any other brands owned by Microsoft.

- [Microsoft](/demand/au/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave does not track any other brands owned by Microsoft.

## Cite this page

Brandwave. "LinkedIn: search popularity in Australia". https://gobrandwave.com/demand/au/brands/linkedin

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.