--- title: "Lindt: search popularity in Australia" description: "Lindt is a chocolate brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/lindt" publisher: "Brandwave" --- # Lindt: search popularity in Australia Lindt is a chocolate brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lindt - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among chocolate brands**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chocolate brands | 6 | 11.5% | 12.1K | - [Chocolate brands](/demand/au/categories/au-chocolate-brands) ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lindt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Lindt is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haigh's Chocolates | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cadbury | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Koko Black | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Darrell Lea | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lindt | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Whittaker's | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand in Australia?": 1. Haigh's Chocolates, 2. Koko Black, 3. Darrell Lea, 4. Whittaker's - Asked ChatGPT "Which Australian chocolate brand makes the best gift box?": 1. Haigh's Chocolates, 2. Koko Black - Asked ChatGPT "What are the most popular chocolate brands in Australia?": 1. Cadbury, 2. Lindt, 3. Darrell Lea, 4. Haigh's Chocolates, 5. Whittaker's - Searched Google, AI Overview "chocolate": 1. Cadbury, 2. Haigh's Chocolates Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Lindt changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lindt in Australia fell from 18.1K to 12.1K. - Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia decreased from 15.4% to 11.5%. - Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in Australia peaked at 18.1% in January 2026 and was lowest at 11.5% in September 2026. - Across the 12 months ending September 2026, Lindt fell from 3rd to 6th among chocolate brands in Australia. ## How did search popularity change for Australia chocolate brands in September 2026? - In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches. - In September 2026, Darrell Lea overtook Lindt to rank 5th among chocolate brands in Australia, with 11.5% of the searches. - In September 2026, Koko Black gained share of searches among chocolate brands in Australia, from 29.3% to 31.5%. - In September 2026, Cadbury lost share of searches among chocolate brands in Australia, from 19.7% to 14.1%. - In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%. - In September 2026, Lindt lost share of searches among chocolate brands in Australia, from 13.1% to 11.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chocolate brands | 18.1K | 15.4% | 3 | | Nov 2025 | Chocolate brands | 22.2K | 13% | 3 | | Dec 2025 | Chocolate brands | 27.1K | 14.3% | 3 | | Jan 2026 | Chocolate brands | 14.8K | 18.1% | 2 | | Feb 2026 | Chocolate brands | 14.8K | 16.3% | 3 | | Mar 2026 | Chocolate brands | 18.1K | 13% | 4 | | Apr 2026 | Chocolate brands | 14.8K | 13.3% | 4 | | May 2026 | Chocolate brands | 12.1K | 12.5% | 5 | | Jun 2026 | Chocolate brands | 12.1K | 13.9% | 4 | | Jul 2026 | Chocolate brands | 12.1K | 11.6% | 5 | | Aug 2026 | Chocolate brands | 14.8K | 13.1% | 5 | | Sep 2026 | Chocolate brands | 12.1K | 11.5% | 6 | ## How are Lindt’s branded searches counted? Brandwave collects information about searches that people make online using Lindt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lindt” ## Which chocolate brands compete with Lindt? - [Koko Black](/demand/au/brands/koko-black): Head-to-head: /demand/au/compare/koko-black-vs-lindt - [Haigh's Chocolates](/demand/au/brands/haighs): Head-to-head: /demand/au/compare/haighs-vs-lindt - [Cadbury](/demand/au/brands/cadbury): Head-to-head: /demand/au/compare/cadbury-vs-lindt - [Whittaker's](/demand/au/brands/whittakers): Head-to-head: /demand/au/compare/lindt-vs-whittakers - [Darrell Lea](/demand/au/brands/darrell-lea): Head-to-head: /demand/au/compare/darrell-lea-vs-lindt ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lindt: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lindt This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lindt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.