--- title: "Lenovo: search popularity in Australia" description: "Lenovo is a laptop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/lenovo" publisher: "Brandwave" --- # Lenovo: search popularity in Australia Lenovo is a laptop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lenovo - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 10.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 3 | 10.7% | 18.1K | - [Laptop brands](/demand/au/categories/au-laptop-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lenovo appeared in all five answers. Lenovo is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenovo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple MacBook | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Acer | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Microsoft Surface | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | HP | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "What's the best laptop brand in Australia?": 1. Lenovo, 2. ASUS, 3. Dell, 4. Apple MacBook - Asked ChatGPT "Which laptop should I buy for university?": 1. Apple MacBook, 2. ASUS, 3. Lenovo - Asked ChatGPT "What's the best laptop for working from home?": 1. Apple MacBook, 2. Lenovo, 3. ASUS - Searched Google, AI Overview "laptop": 1. Acer, 2. Lenovo, 3. ASUS, 4. Microsoft Surface, 5. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Lenovo, 3. Dell, 4. ASUS, 5. HP Not named in any answer: MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Lenovo changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lenovo in Australia held steady at 18.1K. - Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in Australia peaked at 12.2% in April 2026 and was lowest at 9.7% in March 2026. - Across the 12 months ending September 2026, Lenovo rose from 4th to 3rd among laptop brands in Australia. ## How did search popularity change for Australia laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%. - In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%. - In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%. - In September 2026, Lenovo lost share of searches among laptop brands in Australia, from 11.3% to 10.7%. - Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026. - In September 2026, Acer rose from 7th to 6th among laptop brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 18.1K | 10.2% | 4 | | Nov 2025 | Laptop brands | 22.2K | 9.9% | 4 | | Dec 2025 | Laptop brands | 18.1K | 11.7% | 3 | | Jan 2026 | Laptop brands | 22.2K | 11.8% | 3 | | Feb 2026 | Laptop brands | 22.2K | 11.1% | 3 | | Mar 2026 | Laptop brands | 22.2K | 9.7% | 3 | | Apr 2026 | Laptop brands | 18.1K | 12.2% | 3 | | May 2026 | Laptop brands | 18.1K | 10.6% | 3 | | Jun 2026 | Laptop brands | 22.2K | 12.1% | 3 | | Jul 2026 | Laptop brands | 18.1K | 10.5% | 3 | | Aug 2026 | Laptop brands | 22.2K | 11.3% | 3 | | Sep 2026 | Laptop brands | 18.1K | 10.7% | 3 | ## How are Lenovo’s branded searches counted? Brandwave collects information about searches that people make online using Lenovo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lenovo laptop” ## Which laptop brands compete with Lenovo? - [Apple MacBook](/demand/au/brands/macbook): Head-to-head: /demand/au/compare/lenovo-vs-macbook - [HP](/demand/au/brands/hp): Head-to-head: /demand/au/compare/hp-vs-lenovo - [Dell](/demand/au/brands/dell): Head-to-head: /demand/au/compare/dell-vs-lenovo - [Microsoft Surface](/demand/au/brands/microsoft-surface): Head-to-head: /demand/au/compare/lenovo-vs-microsoft-surface - [Acer](/demand/au/brands/acer): Head-to-head: /demand/au/compare/acer-vs-lenovo - [ASUS](/demand/au/brands/asus) - [MSI](/demand/au/brands/msi) - [Razer](/demand/au/brands/razer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lenovo: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lenovo This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lenovo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.