--- title: "Latitude: search popularity in Australia" description: "Latitude is an Australian lender that issues credit cards and personal loans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/latitude-credit-cards" publisher: "Brandwave" --- # Latitude: search popularity in Australia Latitude is an Australian lender that issues credit cards and personal loans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Latitude - **Owned by**: Latitude Financial - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among credit cards**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit cards | 5 | 3.6% | 27.1K | - [Credit cards](/demand/au/categories/au-credit-cards) ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Latitude was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Latitude is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles - Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express - Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express - Searched Google, AI Overview "credit card": named none of the brands we track - Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express Not named in any answer: St.George and Bankwest. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Latitude changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Latitude in Australia rose from 18.1K to 27.1K. - Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia increased from 2.2% to 3.6%. - Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia peaked at 3.9% in July 2026 and was lowest at 2.2% in October 2025. - Across the 12 months ending September 2026, Latitude rose from 6th to 5th among credit cards in Australia. ## How did search popularity change for Australia credit cards in September 2026? - In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%. - In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%. - In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%. - ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026. - NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026. - Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit cards | 18.1K | 2.2% | 6 | | Nov 2025 | Credit cards | 18.1K | 2.2% | 6 | | Dec 2025 | Credit cards | 18.1K | 2.4% | 6 | | Jan 2026 | Credit cards | 22.2K | 2.8% | 5 | | Feb 2026 | Credit cards | 18.1K | 2.3% | 6 | | Mar 2026 | Credit cards | 27.1K | 3.2% | 3 | | Apr 2026 | Credit cards | 27.1K | 3.5% | 3 | | May 2026 | Credit cards | 22.2K | 2.9% | 4 | | Jun 2026 | Credit cards | 27.1K | 3.5% | 3 | | Jul 2026 | Credit cards | 27.1K | 3.9% | 3 | | Aug 2026 | Credit cards | 27.1K | 3.6% | 5 | | Sep 2026 | Credit cards | 27.1K | 3.6% | 5 | ## How are Latitude’s branded searches counted? Brandwave collects information about searches that people make online using Latitude’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “latitude credit card” ## Which credit cards compete with Latitude? - [St.George](/demand/au/brands/st-george-bank) - [Bankwest](/demand/au/brands/bankwest): Head-to-head: /demand/au/compare/bankwest-vs-latitude-credit-cards - [CommBank](/demand/au/brands/commbank): Head-to-head: /demand/au/compare/commbank-vs-latitude-credit-cards - [ANZ](/demand/au/brands/anz): Head-to-head: /demand/au/compare/anz-vs-latitude-credit-cards - [NAB](/demand/au/brands/nab-bank): Head-to-head: /demand/au/compare/latitude-credit-cards-vs-nab-bank - [Westpac](/demand/au/brands/westpac): Head-to-head: /demand/au/compare/latitude-credit-cards-vs-westpac - [Coles](/demand/au/brands/coles) - [American Express](/demand/au/brands/american-express) ## Who owns Latitude? Latitude is owned by Latitude Financial. Brandwave also tracks Latitude Financial, owned by the same company, in Australia. - [Latitude Financial](/demand/au/companies/latitude-financial): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Latitude? Latitude is owned by Latitude Financial. Brandwave also tracks Latitude Financial, owned by the same company, in Australia. ## Cite this page Brandwave. "Latitude: search popularity in Australia". https://gobrandwave.com/demand/au/brands/latitude-credit-cards This page is also available as HTML at https://gobrandwave.com/demand/au/brands/latitude-credit-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.