---
title: "Lamborghini: search popularity in Australia"
description: "Lamborghini makes cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/lamborghini"
publisher: "Brandwave"
---

# Lamborghini: search popularity in Australia

Lamborghini makes cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lamborghini
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among car brands**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car brands | 17 | 1.9% | 124K |

- [Car brands](/demand/au/categories/au-car-brands)

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lamborghini was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lamborghini is the 20th most recommended of the 57.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Lamborghini changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Lamborghini in Australia fell from 135K to 124K.
- Across the 12 months ending September 2026, Lamborghini fell from 15th to 17th among car brands in Australia.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Mitsubishi overtook Mazda and 2 others to rank 3rd among car brands in Australia, with 5.7% of the searches.
- In September 2026, Tesla overtook Ford to rank 6th among car brands in Australia, with 4.3% of the searches.
- In September 2026, Zeekr overtook Suzuki and Volkswagen to rank 13th among car brands in Australia, with 2.5% of the searches.
- In September 2026, Geely overtook Suzuki and Volkswagen to rank 14th among car brands in Australia, with 2.4% of the searches.
- In September 2026, BYD gained share of searches among car brands in Australia, from 5.9% to 6.5%.
- In September 2026, Toyota lost share of searches among car brands in Australia, from 12.5% to 11.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car brands | 135K | 1.9% | 15 |
| Nov 2025 | Car brands | 130K | 1.9% | 15 |
| Dec 2025 | Car brands | 130K | 2.1% | 15 |
| Jan 2026 | Car brands | 129K | 1.8% | 15 |
| Feb 2026 | Car brands | 130K | 1.9% | 15 |
| Mar 2026 | Car brands | 130K | 1.6% | 15 |
| Apr 2026 | Car brands | 124K | 1.7% | 16 |
| May 2026 | Car brands | 132K | 1.8% | 16 |
| Jun 2026 | Car brands | 129K | 1.9% | 15 |
| Jul 2026 | Car brands | 106K | 1.6% | 18 |
| Aug 2026 | Car brands | 126K | 1.8% | 17 |
| Sep 2026 | Car brands | 124K | 1.9% | 17 |

## How are Lamborghini’s branded searches counted?

Brandwave collects information about searches that people make online using Lamborghini’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lamborghini”
- “lamborghini aventador”
- “lamborghini cars”
- “lamborghini huracan”
- “lamborghini revuelto”
- “lamborghini urus”

## Which car brands compete with Lamborghini?

- [Toyota](/demand/au/brands/toyota)
- [BYD](/demand/au/brands/byd)
- [Mitsubishi](/demand/au/brands/mitsubishi)
- [Mazda](/demand/au/brands/mazda)
- [Kia](/demand/au/brands/kia)
- [Tesla](/demand/au/brands/tesla)
- [Ford](/demand/au/brands/ford)
- [Hyundai](/demand/au/brands/hyundai)
- [Subaru](/demand/au/brands/subaru)
- [Honda](/demand/au/brands/honda)
- [Nissan](/demand/au/brands/nissan)
- [Porsche](/demand/au/brands/porsche)
- [Zeekr](/demand/au/brands/zeekr)
- [Geely](/demand/au/brands/geely): Head-to-head: /demand/au/compare/geely-vs-lamborghini
- [Suzuki](/demand/au/brands/suzuki): Head-to-head: /demand/au/compare/lamborghini-vs-suzuki
- [Volkswagen](/demand/au/brands/volkswagen): Head-to-head: /demand/au/compare/lamborghini-vs-volkswagen
- [Land Rover](/demand/au/brands/land-rover): Head-to-head: /demand/au/compare/lamborghini-vs-land-rover
- [Lexus](/demand/au/brands/lexus): Head-to-head: /demand/au/compare/lamborghini-vs-lexus
- [BMW](/demand/au/brands/bmw)
- [GWM](/demand/au/brands/gwm)
- [Jaecoo](/demand/au/brands/jaecoo)
- [Holden](/demand/au/brands/holden)
- [Isuzu](/demand/au/brands/isuzu)
- [Mercedes-Benz](/demand/au/brands/mercedes-benz)
- [Ferrari](/demand/au/brands/ferrari)
- [Chery](/demand/au/brands/chery)
- [Polestar](/demand/au/brands/polestar)
- [MG](/demand/au/brands/mg)
- [Jeep](/demand/au/brands/jeep)
- [Audi](/demand/au/brands/audi)
- [Jaguar](/demand/au/brands/jaguar)
- [Haval](/demand/au/brands/haval)
- [McLaren](/demand/au/brands/mclaren)
- [Denza](/demand/au/brands/denza)
- [Bentley](/demand/au/brands/bentley)
- [Skoda](/demand/au/brands/skoda)
- [Aston Martin](/demand/au/brands/aston-martin)
- [XPENG](/demand/au/brands/xpeng)
- [Cupra](/demand/au/brands/cupra)
- [Rolls-Royce](/demand/au/brands/rolls-royce)
- [Chevrolet](/demand/au/brands/chevrolet)
- [Peugeot](/demand/au/brands/peugeot)
- [Maserati](/demand/au/brands/maserati)
- [MINI](/demand/au/brands/mini)
- [Volvo](/demand/au/brands/volvo)
- [Renault](/demand/au/brands/renault)
- [Cadillac](/demand/au/brands/cadillac)
- [Mahindra](/demand/au/brands/mahindra)
- [Alfa Romeo](/demand/au/brands/alfa-romeo)
- [LDV](/demand/au/brands/ldv)
- [Ineos](/demand/au/brands/ineos)
- [Leapmotor](/demand/au/brands/leapmotor)
- [KGM](/demand/au/brands/kgm)
- [Lotus](/demand/au/brands/lotus)
- [Genesis](/demand/au/brands/genesis)
- [Fiat](/demand/au/brands/fiat)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lamborghini: search popularity in Australia". https://gobrandwave.com/demand/au/brands/lamborghini

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/lamborghini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.