--- title: "La Roche-Posay: search popularity in Australia" description: "La Roche-Posay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/la-roche-posay" publisher: "Brandwave" --- # La Roche-Posay: search popularity in Australia La Roche-Posay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: La Roche-Posay - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among dermatologist skincare brands**: 49.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dermatologist skincare brands | 1 | 49.4% | 110K | | Sunscreen brands | 1 | 57.8% | 74K | - [Dermatologist skincare brands](/demand/au/categories/au-dermatologist-skincare-brands) - [Sunscreen brands](/demand/au/categories/au-sunscreen-brands) ## Top dermatologist skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Aveeno | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Dermal Therapy | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Eucerin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bioderma | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dermatologist skincare brands - Asked ChatGPT "Which skincare brand should I use for sensitive skin in Australia?": 1. La Roche-Posay, 2. QV Skincare, 3. CeraVe, 4. Avène, 5. Cetaphil - Asked ChatGPT "What are the best dermatologist-recommended skincare brands?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Cetaphil, 5. Eucerin, 6. Bioderma - Asked ChatGPT "What's the best moisturiser for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Dermal Therapy - Searched Google, AI Overview "moisturiser": 1. CeraVe, 2. Cetaphil, 3. Aveeno - Searched Google, AI Overview "sensitive skin moisturiser": 1. Aveeno, 2. La Roche-Posay Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for La Roche-Posay changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in Australia rose from 151K to 184K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia increased from 48.4% to 49.4%. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among dermatologist skincare brands in Australia peaked at 55.1% in December 2025 and was lowest at 48% in May 2026. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in Australia increased from 47.8% to 57.8%. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in Australia peaked at 62.2% in July 2026 and was lowest at 47.8% in October 2025. ## How did search popularity change for Australia dermatologist skincare brands in September 2026? - In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%. - In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%. - In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia. - Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## How did search popularity change for Australia sunscreen brands in September 2026? - In September 2026, Ultra Violette overtook Naked Sundays and Bondi Sands to rank 4th among sunscreen brands in Australia, with 6.3% of the searches. - In September 2026, Cancer Council gained share of searches among sunscreen brands in Australia, from 15% to 17.3%. - In September 2026, Bondi Sands gained share of searches among sunscreen brands in Australia, from 3.7% to 4.2%. - In September 2026, La Roche-Posay lost share of searches among sunscreen brands in Australia, from 61.4% to 57.8%. - In September 2026, Naked Sundays lost share of searches among sunscreen brands in Australia, from 6.7% to 5.2%. - Banana Boat’s share of searches among sunscreen brands in Australia has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dermatologist skincare brands | 90.5K | 48.4% | 1 | | Nov 2025 | Dermatologist skincare brands | 110K | 51.6% | 1 | | Dec 2025 | Dermatologist skincare brands | 110K | 55.1% | 1 | | Jan 2026 | Dermatologist skincare brands | 110K | 51.6% | 1 | | Feb 2026 | Dermatologist skincare brands | 90.5K | 52.5% | 1 | | Mar 2026 | Dermatologist skincare brands | 90.5K | 51.6% | 1 | | Apr 2026 | Dermatologist skincare brands | 90.5K | 50.2% | 1 | | May 2026 | Dermatologist skincare brands | 90.5K | 48% | 1 | | Jun 2026 | Dermatologist skincare brands | 110K | 52.8% | 1 | | Jul 2026 | Dermatologist skincare brands | 110K | 51.4% | 1 | | Aug 2026 | Dermatologist skincare brands | 110K | 49.3% | 1 | | Sep 2026 | Dermatologist skincare brands | 110K | 49.4% | 1 | | Oct 2025 | Sunscreen brands | 60.5K | 47.8% | 1 | | Nov 2025 | Sunscreen brands | 60.5K | 52.1% | 1 | | Dec 2025 | Sunscreen brands | 60.5K | 53.1% | 1 | | Jan 2026 | Sunscreen brands | 74K | 59.7% | 1 | | Feb 2026 | Sunscreen brands | 40.5K | 54.2% | 1 | | Mar 2026 | Sunscreen brands | 40.5K | 55.1% | 1 | | Apr 2026 | Sunscreen brands | 49.5K | 61% | 1 | | May 2026 | Sunscreen brands | 40.5K | 61.1% | 1 | | Jun 2026 | Sunscreen brands | 40.5K | 57% | 1 | | Jul 2026 | Sunscreen brands | 49.5K | 62.2% | 1 | | Aug 2026 | Sunscreen brands | 60.5K | 61.4% | 1 | | Sep 2026 | Sunscreen brands | 74K | 57.8% | 1 | ## How are La Roche-Posay’s branded searches counted? Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “la roche posay” - “la roche posay sunscreen” ## Which dermatologist skincare brands compete with La Roche-Posay? - [CeraVe](/demand/au/brands/cerave): Head-to-head: /demand/au/compare/cerave-vs-la-roche-posay - [Cetaphil](/demand/au/brands/cetaphil): Head-to-head: /demand/au/compare/cetaphil-vs-la-roche-posay - [QV Skincare](/demand/au/brands/qv-skincare): Head-to-head: /demand/au/compare/la-roche-posay-vs-qv-skincare - [Avène](/demand/au/brands/avene): Head-to-head: /demand/au/compare/avene-vs-la-roche-posay - [Bioderma](/demand/au/brands/bioderma): Head-to-head: /demand/au/compare/bioderma-vs-la-roche-posay - [Aveeno](/demand/au/brands/aveeno) - [Dermal Therapy](/demand/au/brands/dermal-therapy) - [Eucerin](/demand/au/brands/eucerin) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "La Roche-Posay: search popularity in Australia". https://gobrandwave.com/demand/au/brands/la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/au/brands/la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.