---
title: "Ksubi: search popularity in Australia"
description: "Ksubi makes denim and streetwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/ksubi"
publisher: "Brandwave"
---

# Ksubi: search popularity in Australia

Ksubi makes denim and streetwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ksubi
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among denim brands**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Denim brands | 4 | 10.2% | 12.1K |
| Streetwear brands | 3 | 10.8% | 12.1K |

- [Denim brands](/demand/au/categories/au-denim-brands)
- [Streetwear brands](/demand/au/categories/au-streetwear-brands)

## Top denim brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ksubi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ksubi is the seventh most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Levi's | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Wrangler | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Neuw | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Nobody Denim | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Abrand | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rolla's | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ksubi | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nudie Jeans | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Outland Denim | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jeanswest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dr Denim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about denim brands

- Asked ChatGPT "Which jeans brand should I buy in Australia?": 1. Levi's, 2. Wrangler, 3. Neuw, 4. Rolla's
- Asked ChatGPT "What are the best denim brands in Australia?": 1. Nobody Denim, 2. Neuw, 3. Abrand, 4. Ksubi, 5. Rolla's, 6. Levi's, 7. Outland Denim
- Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's, 3. Nudie Jeans
- Searched Google, AI Overview "jeans": named none of the brands we track
- Searched Google, AI Overview "womens jeans": 1. Nobody Denim

Not named in any answer: Jeanswest, Lee and Dr Denim.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Ksubi changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ksubi in Australia held steady at 12.1K.
- Across the 12 months ending September 2026, Ksubi’s share of searches among denim brands in Australia peaked at 11.3% in December 2025 and was lowest at 7.9% in June 2026.
- Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia decreased from 11.8% to 10.8%.
- Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia peaked at 13.4% in January 2026 and was lowest at 9.9% in November 2025.

## How did search popularity change for Australia denim brands in September 2026?

- In September 2026, Ksubi gained share of searches among denim brands in Australia, from 8.6% to 10.2%.
- In September 2026, Abrand gained share of searches among denim brands in Australia, from 7% to 8.4%.
- In September 2026, Wrangler lost share of searches among denim brands in Australia, from 7% to 5.6%.
- In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%.
- Neuw’s share of searches among denim brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.
- In September 2026, Nobody Denim rose from 9th to 8th among denim brands in Australia.

## How did search popularity change for Australia streetwear brands in September 2026?

- In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches.
- In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%.
- In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%.
- In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%.
- In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%.
- Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Denim brands | 12.1K | 9.9% | 4 |
| Nov 2025 | Denim brands | 14.8K | 9.5% | 4 |
| Dec 2025 | Denim brands | 14.8K | 11.3% | 4 |
| Jan 2026 | Denim brands | 12.1K | 10.3% | 4 |
| Feb 2026 | Denim brands | 9.9K | 10% | 4 |
| Mar 2026 | Denim brands | 12.1K | 9% | 4 |
| Apr 2026 | Denim brands | 14.8K | 10% | 4 |
| May 2026 | Denim brands | 14.8K | 8.7% | 4 |
| Jun 2026 | Denim brands | 12.1K | 7.9% | 5 |
| Jul 2026 | Denim brands | 12.1K | 8.4% | 4 |
| Aug 2026 | Denim brands | 12.1K | 8.6% | 4 |
| Sep 2026 | Denim brands | 12.1K | 10.2% | 4 |
| Oct 2025 | Streetwear brands | 12.1K | 11.8% | 3 |
| Nov 2025 | Streetwear brands | 14.8K | 9.9% | 3 |
| Dec 2025 | Streetwear brands | 14.8K | 12.6% | 3 |
| Jan 2026 | Streetwear brands | 12.1K | 13.4% | 2 |
| Feb 2026 | Streetwear brands | 9.9K | 11.8% | 3 |
| Mar 2026 | Streetwear brands | 12.1K | 11.8% | 3 |
| Apr 2026 | Streetwear brands | 14.8K | 12.5% | 3 |
| May 2026 | Streetwear brands | 14.8K | 12.8% | 3 |
| Jun 2026 | Streetwear brands | 12.1K | 11.5% | 3 |
| Jul 2026 | Streetwear brands | 12.1K | 12.2% | 3 |
| Aug 2026 | Streetwear brands | 12.1K | 10% | 3 |
| Sep 2026 | Streetwear brands | 12.1K | 10.8% | 3 |

## How are Ksubi’s branded searches counted?

Brandwave collects information about searches that people make online using Ksubi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ksubi”

## Which denim brands compete with Ksubi?

- [Levi's](/demand/au/brands/levis): Head-to-head: /demand/au/compare/ksubi-vs-levis
- [Jeanswest](/demand/au/brands/jeanswest): Head-to-head: /demand/au/compare/jeanswest-vs-ksubi
- [Nudie Jeans](/demand/au/brands/nudie-jeans): Head-to-head: /demand/au/compare/ksubi-vs-nudie-jeans
- [Abrand](/demand/au/brands/abrand): Head-to-head: /demand/au/compare/abrand-vs-ksubi
- [Rolla's](/demand/au/brands/rollas): Head-to-head: /demand/au/compare/ksubi-vs-rollas
- [Wrangler](/demand/au/brands/wrangler)
- [Nobody Denim](/demand/au/brands/nobody-denim)
- [Lee](/demand/au/brands/lee-jeans)
- [Neuw](/demand/au/brands/neuw)
- [Outland Denim](/demand/au/brands/outland-denim)
- [Dr Denim](/demand/au/brands/dr-denim)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ksubi: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ksubi

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ksubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.