--- title: "Kogan: search popularity in Australia" description: "Kogan is an online retailer selling electronics, appliances and homewares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/kogan" publisher: "Brandwave" --- # Kogan: search popularity in Australia Kogan is an online retailer selling electronics, appliances and homewares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kogan - **Owned by**: Kogan.com - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among online marketplaces**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online marketplaces | 5 | 3.1% | 201K | | Electronics retailers | 4 | 4.1% | 201K | - [Online marketplaces](/demand/au/categories/au-online-marketplaces) - [Electronics retailers](/demand/au/categories/au-electronics-retailers) ## Top online marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kogan was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kogan is the joint third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Temu | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | The Iconic | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kogan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about online marketplaces - Asked ChatGPT "What's the best online shopping site in Australia?": 1. Amazon, 2. eBay, 3. Kogan, 4. The Iconic - Asked ChatGPT "Which online marketplace is cheapest in Australia?": 1. Temu, 2. eBay, 3. Amazon - Asked ChatGPT "Where should I shop online for the best deals in Australia?": 1. Amazon, 2. eBay, 3. Kogan, 4. The Iconic - Searched Google, AI Overview "online shopping australia": 1. Amazon, 2. The Iconic - Searched Google, AI Overview "online marketplace": 1. eBay, 2. Amazon Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Kogan changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kogan in Australia fell from 246K to 201K. - Across the 12 months ending September 2026, Kogan’s share of searches among online marketplaces in Australia peaked at 4.7% in December 2025 and was lowest at 3% in April 2026. - Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia peaked at 5.4% in August 2026 and was lowest at 4% in October 2025. ## How did search popularity change for Australia online marketplaces in September 2026? - In September 2026, eBay gained share of searches among online marketplaces in Australia, from 18.5% to 21%. - In September 2026, Temu gained share of searches among online marketplaces in Australia, from 11.3% to 12.9%. - In September 2026, The Iconic gained share of searches among online marketplaces in Australia, from 5.1% to 5.8%. - In September 2026, Amazon lost share of searches among online marketplaces in Australia, from 61.7% to 57.2%. - Estimated monthly branded searches for Kogan in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%. - In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%. - In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%. - In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%. - In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online marketplaces | 246K | 3.5% | 5 | | Nov 2025 | Online marketplaces | 368K | 4.3% | 5 | | Dec 2025 | Online marketplaces | 368K | 4.7% | 5 | | Jan 2026 | Online marketplaces | 246K | 3.6% | 5 | | Feb 2026 | Online marketplaces | 201K | 3.5% | 5 | | Mar 2026 | Online marketplaces | 246K | 3.6% | 5 | | Apr 2026 | Online marketplaces | 201K | 3% | 5 | | May 2026 | Online marketplaces | 246K | 3.6% | 5 | | Jun 2026 | Online marketplaces | 246K | 3.8% | 5 | | Jul 2026 | Online marketplaces | 246K | 3.4% | 5 | | Aug 2026 | Online marketplaces | 246K | 3.4% | 5 | | Sep 2026 | Online marketplaces | 201K | 3.1% | 5 | | Oct 2025 | Electronics retailers | 246K | 4% | 4 | | Nov 2025 | Electronics retailers | 368K | 4.1% | 4 | | Dec 2025 | Electronics retailers | 368K | 4.1% | 4 | | Jan 2026 | Electronics retailers | 246K | 4.4% | 4 | | Feb 2026 | Electronics retailers | 201K | 4.6% | 4 | | Mar 2026 | Electronics retailers | 246K | 4.7% | 4 | | Apr 2026 | Electronics retailers | 201K | 4.3% | 5 | | May 2026 | Electronics retailers | 246K | 5.2% | 4 | | Jun 2026 | Electronics retailers | 246K | 4.4% | 5 | | Jul 2026 | Electronics retailers | 246K | 5.3% | 4 | | Aug 2026 | Electronics retailers | 246K | 5.4% | 4 | | Sep 2026 | Electronics retailers | 201K | 4.1% | 4 | ## How are Kogan’s branded searches counted? Brandwave collects information about searches that people make online using Kogan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kogan” ## Which online marketplaces compete with Kogan? - [Amazon](/demand/au/brands/amazon): Head-to-head: /demand/au/compare/amazon-vs-kogan - [eBay](/demand/au/brands/ebay): Head-to-head: /demand/au/compare/ebay-vs-kogan - [Temu](/demand/au/brands/temu): Head-to-head: /demand/au/compare/kogan-vs-temu - [The Iconic](/demand/au/brands/the-iconic): Head-to-head: /demand/au/compare/kogan-vs-the-iconic ## Who owns Kogan? Kogan is owned by Kogan.com. Brandwave does not track any other brands owned by Kogan.com. - [Kogan.com](/demand/au/companies/kogan-com): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Kogan? Kogan is owned by Kogan.com. Brandwave does not track any other brands owned by Kogan.com. ## Cite this page Brandwave. "Kogan: search popularity in Australia". https://gobrandwave.com/demand/au/brands/kogan This page is also available as HTML at https://gobrandwave.com/demand/au/brands/kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.