--- title: "Koala: search popularity in Australia" description: "Koala sells mattresses, sofas and furniture online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/koala" publisher: "Brandwave" --- # Koala: search popularity in Australia Koala sells mattresses, sofas and furniture online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Koala - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among furniture retailers**: 0.84% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Furniture retailers | 9 | 0.84% | 22K | | Mattress brands | 2 | 31.9% | 33.1K | - [Furniture retailers](/demand/au/categories/au-furniture-retailers) - [Mattress brands](/demand/au/categories/au-mattress-brands) ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Koala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Koala is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Koala changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Koala in Australia fell from 60.7K to 55.1K. - Across the 12 months ending September 2026, Koala’s share of searches among furniture retailers in Australia held steady, from 0.63% to 0.84%. - Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia decreased from 35.1% to 31.9%. - Across the 12 months ending September 2026, Koala’s share of searches among mattress brands in Australia peaked at 40.5% in May 2026 and was lowest at 31.3% in July 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%. - In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%. - In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%. - In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%. - Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%. - In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%. - In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Furniture retailers | 20.2K | 0.63% | 9 | | Nov 2025 | Furniture retailers | 28K | 0.72% | 9 | | Dec 2025 | Furniture retailers | 18.7K | 0.53% | 9 | | Jan 2026 | Furniture retailers | 20.2K | 0.51% | 9 | | Feb 2026 | Furniture retailers | 16.5K | 0.58% | 9 | | Mar 2026 | Furniture retailers | 20.2K | 0.7% | 9 | | Apr 2026 | Furniture retailers | 18K | 0.56% | 9 | | May 2026 | Furniture retailers | 18K | 0.62% | 9 | | Jun 2026 | Furniture retailers | 22K | 0.68% | 9 | | Jul 2026 | Furniture retailers | 16.5K | 0.56% | 9 | | Aug 2026 | Furniture retailers | 18K | 0.61% | 9 | | Sep 2026 | Furniture retailers | 22K | 0.84% | 9 | | Oct 2025 | Mattress brands | 40.5K | 35.1% | 2 | | Nov 2025 | Mattress brands | 60.5K | 35.1% | 2 | | Dec 2025 | Mattress brands | 40.5K | 35.1% | 2 | | Jan 2026 | Mattress brands | 40.5K | 31.3% | 2 | | Feb 2026 | Mattress brands | 33.1K | 35.8% | 2 | | Mar 2026 | Mattress brands | 40.5K | 35.8% | 2 | | Apr 2026 | Mattress brands | 40.5K | 35.8% | 2 | | May 2026 | Mattress brands | 49.5K | 40.5% | 1 | | Jun 2026 | Mattress brands | 49.5K | 33.7% | 2 | | Jul 2026 | Mattress brands | 33.1K | 31.3% | 2 | | Aug 2026 | Mattress brands | 33.1K | 31.3% | 2 | | Sep 2026 | Mattress brands | 33.1K | 31.9% | 2 | ## How are Koala’s branded searches counted? Brandwave collects information about searches that people make online using Koala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “koala furniture” - “koala mattress” - “koala sofa” ## Which furniture retailers compete with Koala? - [IKEA](/demand/au/brands/ikea) - [Fantastic Furniture](/demand/au/brands/fantastic-furniture) - [Temple & Webster](/demand/au/brands/temple-and-webster) - [Amart Furniture](/demand/au/brands/amart-furniture) - [Nick Scali](/demand/au/brands/nick-scali): Head-to-head: /demand/au/compare/koala-vs-nick-scali - [King Living](/demand/au/brands/king-living): Head-to-head: /demand/au/compare/king-living-vs-koala - [Mocka](/demand/au/brands/mocka): Head-to-head: /demand/au/compare/koala-vs-mocka - [Castlery](/demand/au/brands/castlery): Head-to-head: /demand/au/compare/castlery-vs-koala - [Brosa](/demand/au/brands/brosa): Head-to-head: /demand/au/compare/brosa-vs-koala ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Koala: search popularity in Australia". https://gobrandwave.com/demand/au/brands/koala This page is also available as HTML at https://gobrandwave.com/demand/au/brands/koala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.