--- title: "Kirks: search popularity in Australia" description: "Kirks is an Australian soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/kirks" publisher: "Brandwave" --- # Kirks: search popularity in Australia Kirks is an Australian soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kirks - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among soft drink brands**: 14% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soft drink brands | 3 | 14% | 17.7K | - [Soft drink brands](/demand/au/categories/au-soft-drink-brands) ## Top soft drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kirks was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kirks is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bundaberg | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Pepsi | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Solo | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprite | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Coca-Cola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Schweppes | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kirks | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about soft drink brands - Asked ChatGPT "What's the most popular soft drink brand in Australia?": 1. Pepsi, 2. Sprite, 3. Solo, 4. Bundaberg, 5. Coca-Cola - Asked ChatGPT "Which Australian soft drink brand makes the best ginger beer?": 1. Bundaberg - Asked ChatGPT "What are the best soft drink brands in Australia?": 1. Bundaberg, 2. Schweppes, 3. Coca-Cola, 4. Kirks, 5. Solo, 6. Pepsi, 7. Sprite - Searched Google, AI Overview "ginger beer": 1. Bundaberg Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Kirks changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kirks in Australia rose from 11K to 17.7K. - Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia increased from 11.1% to 14%. - Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia peaked at 15.2% in November 2025 and was lowest at 7.8% in June 2026. - Across the 12 months ending September 2026, Kirks rose from 5th to 3rd among soft drink brands in Australia. ## How did search popularity change for Australia soft drink brands in September 2026? - In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches. - In September 2026, Bundaberg gained share of searches among soft drink brands in Australia, from 12.7% to 13.3%. - In September 2026, Sprite lost share of searches among soft drink brands in Australia, from 14.9% to 11.7%. - In September 2026, Coca-Cola lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. - In September 2026, Pepsi lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. - Schweppes’ share of searches among soft drink brands in Australia has lost ground for 3 months in a row, from 6.1% to 5.2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soft drink brands | 11K | 11.1% | 5 | | Nov 2025 | Soft drink brands | 17.7K | 15.2% | 4 | | Dec 2025 | Soft drink brands | 15.7K | 13.8% | 4 | | Jan 2026 | Soft drink brands | 11.7K | 11.8% | 4 | | Feb 2026 | Soft drink brands | 12.8K | 13.1% | 4 | | Mar 2026 | Soft drink brands | 15.7K | 13.6% | 4 | | Apr 2026 | Soft drink brands | 10.5K | 10.3% | 4 | | May 2026 | Soft drink brands | 10.5K | 9.4% | 5 | | Jun 2026 | Soft drink brands | 8.5K | 7.8% | 5 | | Jul 2026 | Soft drink brands | 9K | 8.1% | 5 | | Aug 2026 | Soft drink brands | 11K | 9% | 5 | | Sep 2026 | Soft drink brands | 17.7K | 14% | 3 | ## How are Kirks’ branded searches counted? Brandwave collects information about searches that people make online using Kirks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kirks” - “kirks soft drink” ## Which soft drink brands compete with Kirks? - [Coca-Cola](/demand/au/brands/coca-cola): Head-to-head: /demand/au/compare/coca-cola-vs-kirks - [Pepsi](/demand/au/brands/pepsi): Head-to-head: /demand/au/compare/kirks-vs-pepsi - [Bundaberg](/demand/au/brands/bundaberg): Head-to-head: /demand/au/compare/bundaberg-vs-kirks - [Sprite](/demand/au/brands/sprite): Head-to-head: /demand/au/compare/kirks-vs-sprite - [Schweppes](/demand/au/brands/schweppes): Head-to-head: /demand/au/compare/kirks-vs-schweppes - [Solo](/demand/au/brands/solo-soft-drink) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kirks: search popularity in Australia". https://gobrandwave.com/demand/au/brands/kirks This page is also available as HTML at https://gobrandwave.com/demand/au/brands/kirks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.