--- title: "Kia: search popularity in Australia" description: "Kia is a South Korean carmaker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/kia" publisher: "Brandwave" --- # Kia: search popularity in Australia Kia is a South Korean carmaker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kia - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among electric car brands**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electric car brands | 4 | 8.9% | 69.5K | - [Electric car brands](/demand/au/categories/au-electric-car-brands) ## Top electric car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kia is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BYD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TESLA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deepal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric car brands - Asked ChatGPT "What's the best electric car to buy in Australia?": 1. TESLA, 2. BYD, 3. Kia - Asked ChatGPT "What are the best electric cars for families?": 1. TESLA, 2. BYD, 3. Kia - Asked ChatGPT "What's the best value EV in Australia?": 1. BYD - Searched Google, AI Overview "electric cars": 1. BYD, 2. TESLA - Searched Google, AI Overview "ev cars": 1. BYD, 2. Kia, 3. TESLA Not named in any answer: Zeekr, Denza, XPENG, Polestar, Leapmotor, Deepal and Ora. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Kia changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kia in Australia rose from 50K to 69.5K. - Across the 12 months ending September 2026, Kia’s share of searches among electric car brands in Australia peaked at 13.1% in January 2026 and was lowest at 7.7% in December 2025. - Across the 12 months ending September 2026, Kia fell from 3rd to 4th among electric car brands in Australia. ## How did search popularity change for Australia electric car brands in September 2026? - In September 2026, Zeekr gained share of searches among electric car brands in Australia, from 14.8% to 17.2%. - In September 2026, Denza gained share of searches among electric car brands in Australia, from 5.4% to 6.3%. - In September 2026, Leapmotor gained share of searches among electric car brands in Australia, from 2% to 2.8%. - In September 2026, BYD lost share of searches among electric car brands in Australia, from 33.1% to 31.4%. - In September 2026, TESLA lost share of searches among electric car brands in Australia, from 22.2% to 21.1%. - In September 2026, Kia lost share of searches among electric car brands in Australia, from 9.6% to 8.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electric car brands | 50K | 9.2% | 3 | | Nov 2025 | Electric car brands | 46.7K | 8.7% | 3 | | Dec 2025 | Electric car brands | 40.4K | 7.7% | 5 | | Jan 2026 | Electric car brands | 76.2K | 13.1% | 3 | | Feb 2026 | Electric car brands | 62.3K | 11% | 3 | | Mar 2026 | Electric car brands | 150K | 12.5% | 3 | | Apr 2026 | Electric car brands | 139K | 12.9% | 3 | | May 2026 | Electric car brands | 97.2K | 11.6% | 4 | | Jun 2026 | Electric car brands | 73.5K | 10.7% | 4 | | Jul 2026 | Electric car brands | 60.5K | 9.1% | 5 | | Aug 2026 | Electric car brands | 71.3K | 9.6% | 4 | | Sep 2026 | Electric car brands | 69.5K | 8.9% | 4 | ## How are Kia’s branded searches counted? Brandwave collects information about searches that people make online using Kia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kia ev3” - “kia ev5” - “kia ev6” - “kia ev9” ## Which electric car brands compete with Kia? - [BYD](/demand/au/brands/byd): Head-to-head: /demand/au/compare/byd-vs-kia - [TESLA](/demand/au/brands/tesla): Head-to-head: /demand/au/compare/kia-vs-tesla - [Zeekr](/demand/au/brands/zeekr): Head-to-head: /demand/au/compare/kia-vs-zeekr - [Denza](/demand/au/brands/denza): Head-to-head: /demand/au/compare/denza-vs-kia - [XPENG](/demand/au/brands/xpeng): Head-to-head: /demand/au/compare/kia-vs-xpeng - [Polestar](/demand/au/brands/polestar) - [Leapmotor](/demand/au/brands/leapmotor) - [Deepal](/demand/au/brands/deepal) - [Ora](/demand/au/brands/ora) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kia: search popularity in Australia". https://gobrandwave.com/demand/au/brands/kia This page is also available as HTML at https://gobrandwave.com/demand/au/brands/kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.