--- title: "Kettle: search popularity in Australia" description: "Kettle is a brand of hand-cooked crisps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/kettle-chips" publisher: "Brandwave" --- # Kettle: search popularity in Australia Kettle is a brand of hand-cooked crisps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kettle - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among chip brands**: 18.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chip brands | 3 | 18.9% | 9.9K | - [Chip brands](/demand/au/categories/au-chip-brands) ## Top chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kettle appeared in all four answers. Kettle is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kettle | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Red Rock Deli | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thins | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Doritos | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chip brands - Asked ChatGPT "What's the best chip brand in Australia?": 1. Smith's, 2. Kettle, 3. Red Rock Deli, 4. Thins, 5. Doritos - Asked ChatGPT "Which brand of potato chips in Australia tastes best?": 1. Kettle, 2. Red Rock Deli, 3. Smith's - Asked ChatGPT "What are the most popular chip brands in Australia?": 1. Smith's, 2. Red Rock Deli, 3. Kettle, 4. Thins, 5. Doritos - Searched Google, AI Overview "potato chips": 1. Smith's, 2. Thins, 3. Kettle Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Kettle changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kettle in Australia rose from 6.6K to 9.9K. - Across the 12 months ending September 2026, Kettle’s share of searches among chip brands in Australia increased from 15.5% to 18.9%. - Across the 12 months ending September 2026, Kettle’s share of searches among chip brands in Australia peaked at 18.9% in September 2026 and was lowest at 12.9% in June 2026. ## How did search popularity change for Australia chip brands in September 2026? - In September 2026, Kettle gained share of searches among chip brands in Australia, from 13.3% to 18.9%. - In September 2026, Doritos lost share of searches among chip brands in Australia, from 36.4% to 34.6%. - In September 2026, Thins lost share of searches among chip brands in Australia, from 7.2% to 5.5%. - In September 2026, Smith's lost share of searches among chip brands in Australia, from 29.8% to 28.3%. - In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chip brands | 6.6K | 15.5% | 3 | | Nov 2025 | Chip brands | 6.6K | 15.2% | 4 | | Dec 2025 | Chip brands | 5.4K | 15% | 4 | | Jan 2026 | Chip brands | 6.6K | 17.8% | 3 | | Feb 2026 | Chip brands | 5.4K | 14.4% | 3 | | Mar 2026 | Chip brands | 6.6K | 15.5% | 3 | | Apr 2026 | Chip brands | 6.6K | 16% | 3 | | May 2026 | Chip brands | 6.6K | 14.6% | 3 | | Jun 2026 | Chip brands | 6.6K | 12.9% | 3 | | Jul 2026 | Chip brands | 6.6K | 13.5% | 3 | | Aug 2026 | Chip brands | 6.6K | 13.3% | 3 | | Sep 2026 | Chip brands | 9.9K | 18.9% | 3 | ## How are Kettle’s branded searches counted? Brandwave collects information about searches that people make online using Kettle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kettle chips” ## Which chip brands compete with Kettle? - [Doritos](/demand/au/brands/doritos): Head-to-head: /demand/au/compare/doritos-vs-kettle-chips - [Smith's](/demand/au/brands/smiths-chips): Head-to-head: /demand/au/compare/kettle-chips-vs-smiths-chips - [Red Rock Deli](/demand/au/brands/red-rock-deli): Head-to-head: /demand/au/compare/kettle-chips-vs-red-rock-deli - [Thins](/demand/au/brands/thins-chips): Head-to-head: /demand/au/compare/kettle-chips-vs-thins-chips ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kettle: search popularity in Australia". https://gobrandwave.com/demand/au/brands/kettle-chips This page is also available as HTML at https://gobrandwave.com/demand/au/brands/kettle-chips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.