--- title: "Jurlique: search popularity in Australia" description: "Jurlique is a skincare brand known for botanical ingredients. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/jurlique" publisher: "Brandwave" --- # Jurlique: search popularity in Australia Jurlique is a skincare brand known for botanical ingredients. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jurlique - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 4 | 7.7% | 12.1K | - [Skincare brands](/demand/au/categories/au-skincare-brands) ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jurlique was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jurlique is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H - Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique - Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare - Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H - Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H Not named in any answer: Bondi Sands, Naked Sundays and Frank Body. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Jurlique changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jurlique in Australia fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Jurlique’s share of searches among skincare brands in Australia peaked at 9.2% in December 2025 and was lowest at 6.8% in July 2026. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches. - In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%. - In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%. - In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%. - In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%. - In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 14.8K | 7.7% | 4 | | Nov 2025 | Skincare brands | 27.1K | 9% | 3 | | Dec 2025 | Skincare brands | 22.2K | 9.2% | 3 | | Jan 2026 | Skincare brands | 12.1K | 8% | 4 | | Feb 2026 | Skincare brands | 12.1K | 8.7% | 4 | | Mar 2026 | Skincare brands | 12.1K | 8.3% | 4 | | Apr 2026 | Skincare brands | 12.1K | 8.4% | 4 | | May 2026 | Skincare brands | 12.1K | 8.4% | 4 | | Jun 2026 | Skincare brands | 12.1K | 7.9% | 4 | | Jul 2026 | Skincare brands | 9.9K | 6.8% | 4 | | Aug 2026 | Skincare brands | 12.1K | 7.1% | 4 | | Sep 2026 | Skincare brands | 12.1K | 7.7% | 4 | ## How are Jurlique’s branded searches counted? Brandwave collects information about searches that people make online using Jurlique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jurlique” ## Which skincare brands compete with Jurlique? - [Aesop](/demand/au/brands/aesop): Head-to-head: /demand/au/compare/aesop-vs-jurlique - [Bondi Sands](/demand/au/brands/bondi-sands): Head-to-head: /demand/au/compare/bondi-sands-vs-jurlique - [Go-To](/demand/au/brands/go-to-skincare): Head-to-head: /demand/au/compare/go-to-skincare-vs-jurlique - [Sukin](/demand/au/brands/sukin): Head-to-head: /demand/au/compare/jurlique-vs-sukin - [Ultra Violette](/demand/au/brands/ultra-violette): Head-to-head: /demand/au/compare/jurlique-vs-ultra-violette - [Naked Sundays](/demand/au/brands/naked-sundays) - [QV Skincare](/demand/au/brands/qv-skincare) - [Frank Body](/demand/au/brands/frank-body) - [Alpha-H](/demand/au/brands/alpha-h) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jurlique: search popularity in Australia". https://gobrandwave.com/demand/au/brands/jurlique This page is also available as HTML at https://gobrandwave.com/demand/au/brands/jurlique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.