---
title: "Jo Malone: search popularity in Australia"
description: "Jo Malone is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/jo-malone"
publisher: "Brandwave"
---

# Jo Malone: search popularity in Australia

Jo Malone is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jo Malone
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 7 | 7.3% | 18.1K |
| Candle and home fragrance brands | 6 | 4.3% | 2.9K |

- [Fragrance brands](/demand/au/categories/au-fragrance-brands)
- [Candle and home fragrance brands](/demand/au/categories/au-candle-and-home-fragrance-brands)

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jo Malone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jo Malone is the seventh most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about fragrance brands

- Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace
- Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent
- Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford
- Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada

Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Jo Malone changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone in Australia held steady at 21K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in Australia decreased from 8.5% to 7.3%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in Australia peaked at 10.7% in November 2025 and was lowest at 7.3% in September 2026.
- Across the 12 months ending September 2026, Jo Malone fell from 4th to 7th among fragrance brands in Australia.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia peaked at 4.3% in September 2026 and was lowest at 2.8% in November 2025.

## How did search popularity change for Australia fragrance brands in September 2026?

- In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%.
- In September 2026, Yves Saint Laurent gained share of searches among fragrance brands in Australia, from 11.7% to 13.4%.
- In September 2026, Tom Ford lost share of searches among fragrance brands in Australia, from 7.8% to 6%.
- In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%.
- In September 2026, Rabanne lost share of searches among fragrance brands in Australia, from 2.3% to 1.8%.

## How did search popularity change for Australia candle and home fragrance brands in September 2026?

- In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%.
- In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%.
- In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%.
- In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%.
- In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%.
- Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 18.1K | 8.5% | 4 |
| Nov 2025 | Fragrance brands | 33.1K | 10.7% | 2 |
| Dec 2025 | Fragrance brands | 33.1K | 9.9% | 3 |
| Jan 2026 | Fragrance brands | 14.8K | 8.4% | 5 |
| Feb 2026 | Fragrance brands | 12.1K | 7.5% | 7 |
| Mar 2026 | Fragrance brands | 14.8K | 8.5% | 4 |
| Apr 2026 | Fragrance brands | 18.1K | 9.9% | 4 |
| May 2026 | Fragrance brands | 18.1K | 8.8% | 4 |
| Jun 2026 | Fragrance brands | 14.8K | 8.5% | 4 |
| Jul 2026 | Fragrance brands | 14.8K | 7.6% | 7 |
| Aug 2026 | Fragrance brands | 18.1K | 7.8% | 7 |
| Sep 2026 | Fragrance brands | 18.1K | 7.3% | 7 |
| Oct 2025 | Candle and home fragrance brands | 2.9K | 3.9% | 6 |
| Nov 2025 | Candle and home fragrance brands | 4.4K | 2.8% | 7 |
| Dec 2025 | Candle and home fragrance brands | 5.4K | 3.2% | 6 |
| Jan 2026 | Candle and home fragrance brands | 2.4K | 3.4% | 6 |
| Feb 2026 | Candle and home fragrance brands | 1.9K | 3.6% | 6 |
| Mar 2026 | Candle and home fragrance brands | 1.9K | 3.1% | 6 |
| Apr 2026 | Candle and home fragrance brands | 1.9K | 3.3% | 6 |
| May 2026 | Candle and home fragrance brands | 2.9K | 4.2% | 6 |
| Jun 2026 | Candle and home fragrance brands | 2.4K | 3.6% | 6 |
| Jul 2026 | Candle and home fragrance brands | 2.4K | 3.3% | 6 |
| Aug 2026 | Candle and home fragrance brands | 2.9K | 3.9% | 6 |
| Sep 2026 | Candle and home fragrance brands | 2.9K | 4.3% | 6 |

## How are Jo Malone’s branded searches counted?

Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jo malone”
- “jo malone candle”

## Which fragrance brands compete with Jo Malone?

- [Le Labo](/demand/au/brands/le-labo)
- [Yves Saint Laurent](/demand/au/brands/yves-saint-laurent)
- [Versace](/demand/au/brands/versace)
- [Chanel](/demand/au/brands/chanel): Head-to-head: /demand/au/compare/chanel-vs-jo-malone
- [Burberry](/demand/au/brands/burberry): Head-to-head: /demand/au/compare/burberry-vs-jo-malone
- [Dior Beauty](/demand/au/brands/dior-beauty): Head-to-head: /demand/au/compare/dior-beauty-vs-jo-malone
- [Prada](/demand/au/brands/prada): Head-to-head: /demand/au/compare/jo-malone-vs-prada
- [Tom Ford](/demand/au/brands/tom-ford): Head-to-head: /demand/au/compare/jo-malone-vs-tom-ford
- [KAYALI](/demand/au/brands/kayali)
- [Marc Jacobs](/demand/au/brands/marc-jacobs)
- [Gucci](/demand/au/brands/gucci)
- [Maison Francis Kurkdjian](/demand/au/brands/maison-francis-kurkdjian)
- [Rabanne](/demand/au/brands/rabanne)
- [Viktor&Rolf](/demand/au/brands/viktor-and-rolf)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jo Malone: search popularity in Australia". https://gobrandwave.com/demand/au/brands/jo-malone

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.