--- title: "JD Sports: search popularity in Australia" description: "JD Sports is a sporting goods retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/jd-sports" publisher: "Brandwave" --- # JD Sports: search popularity in Australia JD Sports is a sporting goods retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: JD Sports - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sneaker retailers**: 35.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sneaker retailers | 1 | 35.2% | 368K | | Sports retailers | 2 | 39.1% | 368K | - [Sneaker retailers](/demand/au/categories/au-sneaker-retailers) - [Sports retailers](/demand/au/categories/au-sports-retailers) ## Top sneaker retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, JD Sports was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. JD Sports is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Foot Locker | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | JD Sports | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Culture Kings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Hype DC | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Platypus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Athlete's Foot | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about sneaker retailers - Asked ChatGPT "Where should I buy sneakers in Australia?": 1. JD Sports, 2. Hype DC, 3. Foot Locker, 4. Culture Kings - Asked ChatGPT "What are the best sneaker stores in Australia?": 1. Foot Locker, 2. Culture Kings - Asked ChatGPT "Which store in Australia has the best range of running shoes?": 1. The Athlete's Foot - Searched Google, AI Overview "shoe stores": 1. Foot Locker Not named in any answer: Platypus. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for JD Sports changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for JD Sports in Australia fell from 450K to 368K. - Across the 12 months ending September 2026, JD Sports’ share of searches among sneaker retailers in Australia peaked at 42.8% in July 2026 and was lowest at 31.9% in February 2026. - Across the 12 months ending September 2026, JD Sports’ share of searches among sports retailers in Australia decreased from 43.3% to 39.1%. - Across the 12 months ending September 2026, JD Sports’ share of searches among sports retailers in Australia peaked at 49% in July 2026 and was lowest at 33.9% in February 2026. - Across the 12 months ending September 2026, JD Sports fell from 1st to 2nd among sports retailers in Australia. ## How did search popularity change for Australia sneaker retailers in September 2026? - In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%. - In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%. - In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%. - In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%. - In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%. - Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## How did search popularity change for Australia sports retailers in September 2026? - In September 2026, Rebel overtook JD Sports to become the leader among sports retailers in Australia, with 47.8% of the searches. - In September 2026, Decathlon gained share of searches among sports retailers in Australia, from 5.9% to 6.4%. - In September 2026, Intersport gained share of searches among sports retailers in Australia, from 5.9% to 6.4%. - In September 2026, JD Sports lost share of searches among sports retailers in Australia, from 44% to 39.1%. - Estimated monthly branded searches for Amart Sports in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sneaker retailers | 450K | 35.5% | 1 | | Nov 2025 | Sneaker retailers | 673K | 32.3% | 2 | | Dec 2025 | Sneaker retailers | 673K | 34.5% | 1 | | Jan 2026 | Sneaker retailers | 450K | 36.3% | 1 | | Feb 2026 | Sneaker retailers | 301K | 31.9% | 2 | | Mar 2026 | Sneaker retailers | 450K | 37.7% | 1 | | Apr 2026 | Sneaker retailers | 550K | 41.9% | 1 | | May 2026 | Sneaker retailers | 450K | 36.6% | 1 | | Jun 2026 | Sneaker retailers | 550K | 39.9% | 1 | | Jul 2026 | Sneaker retailers | 550K | 42.8% | 1 | | Aug 2026 | Sneaker retailers | 450K | 39.3% | 1 | | Sep 2026 | Sneaker retailers | 368K | 35.2% | 1 | | Oct 2025 | Sports retailers | 450K | 43.3% | 1 | | Nov 2025 | Sports retailers | 673K | 48.9% | 1 | | Dec 2025 | Sports retailers | 673K | 43.9% | 1 | | Jan 2026 | Sports retailers | 450K | 38.5% | 2 | | Feb 2026 | Sports retailers | 301K | 33.9% | 2 | | Mar 2026 | Sports retailers | 450K | 42.8% | 1 | | Apr 2026 | Sports retailers | 550K | 47.8% | 1 | | May 2026 | Sports retailers | 450K | 43.4% | 1 | | Jun 2026 | Sports retailers | 550K | 44.9% | 1 | | Jul 2026 | Sports retailers | 550K | 49% | 1 | | Aug 2026 | Sports retailers | 450K | 44% | 1 | | Sep 2026 | Sports retailers | 368K | 39.1% | 2 | ## How are JD Sports’ branded searches counted? Brandwave collects information about searches that people make online using JD Sports’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jd sports” ## Which sneaker retailers compete with JD Sports? - [Foot Locker](/demand/au/brands/foot-locker): Head-to-head: /demand/au/compare/foot-locker-vs-jd-sports - [Culture Kings](/demand/au/brands/culture-kings): Head-to-head: /demand/au/compare/culture-kings-vs-jd-sports - [Platypus](/demand/au/brands/platypus-shoes): Head-to-head: /demand/au/compare/jd-sports-vs-platypus-shoes - [Hype DC](/demand/au/brands/hype-dc): Head-to-head: /demand/au/compare/hype-dc-vs-jd-sports - [The Athlete's Foot](/demand/au/brands/the-athletes-foot): Head-to-head: /demand/au/compare/jd-sports-vs-the-athletes-foot ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "JD Sports: search popularity in Australia". https://gobrandwave.com/demand/au/brands/jd-sports This page is also available as HTML at https://gobrandwave.com/demand/au/brands/jd-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.