--- title: "JB Hi-Fi: search popularity in Australia" description: "JB Hi-Fi is a appliance or electronics retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/jb-hi-fi" publisher: "Brandwave" --- # JB Hi-Fi: search popularity in Australia JB Hi-Fi is a appliance or electronics retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: JB Hi-Fi - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among electronics retailers**: 56% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electronics retailers | 1 | 56% | 2.7M | - [Electronics retailers](/demand/au/categories/au-electronics-retailers) ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, JB Hi-Fi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JB Hi-Fi is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Good Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PLE Computers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Appliances Online | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Betta | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kogan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bing Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Where should I buy electronics in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online - Asked ChatGPT "What are the best electronics stores in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online, 5. Betta - Asked ChatGPT "What's the best place in Australia to buy a TV?": 1. JB Hi-Fi, 2. The Good Guys, 3. Appliances Online, 4. Betta - Searched Google, AI Overview "electronics store": named none of the brands we track Not named in any answer: Harvey Norman, Kogan and Bing Lee. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for JB Hi-Fi changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for JB Hi-Fi in Australia fell from 3.4M to 2.7M. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia increased from 55.1% to 56%. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia peaked at 56% in September 2026 and was lowest at 46.9% in May 2026. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%. - In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%. - In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%. - In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%. - In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electronics retailers | 3.4M | 55.1% | 1 | | Nov 2025 | Electronics retailers | 5M | 55.4% | 1 | | Dec 2025 | Electronics retailers | 5M | 55.9% | 1 | | Jan 2026 | Electronics retailers | 2.7M | 49% | 1 | | Feb 2026 | Electronics retailers | 2.2M | 51% | 1 | | Mar 2026 | Electronics retailers | 2.7M | 52.1% | 1 | | Apr 2026 | Electronics retailers | 2.2M | 47.7% | 1 | | May 2026 | Electronics retailers | 2.2M | 46.9% | 1 | | Jun 2026 | Electronics retailers | 2.7M | 49.2% | 1 | | Jul 2026 | Electronics retailers | 2.2M | 48.6% | 1 | | Aug 2026 | Electronics retailers | 2.2M | 48.8% | 1 | | Sep 2026 | Electronics retailers | 2.7M | 56% | 1 | ## How are JB Hi-Fi’s branded searches counted? Brandwave collects information about searches that people make online using JB Hi-Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jb hi fi” - “jb hifi” ## Which electronics retailers compete with JB Hi-Fi? - [Harvey Norman](/demand/au/brands/harvey-norman): Head-to-head: /demand/au/compare/harvey-norman-vs-jb-hi-fi - [The Good Guys](/demand/au/brands/the-good-guys): Head-to-head: /demand/au/compare/jb-hi-fi-vs-the-good-guys - [Kogan](/demand/au/brands/kogan): Head-to-head: /demand/au/compare/jb-hi-fi-vs-kogan - [Appliances Online](/demand/au/brands/appliances-online): Head-to-head: /demand/au/compare/appliances-online-vs-jb-hi-fi - [Bing Lee](/demand/au/brands/bing-lee): Head-to-head: /demand/au/compare/bing-lee-vs-jb-hi-fi - [Betta](/demand/au/brands/betta-electrical) - [PLE Computers](/demand/au/brands/ple-computers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "JB Hi-Fi: search popularity in Australia". https://gobrandwave.com/demand/au/brands/jb-hi-fi This page is also available as HTML at https://gobrandwave.com/demand/au/brands/jb-hi-fi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.