--- title: "iRobot: search popularity in Australia" description: "iRobot offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/irobot" publisher: "Brandwave" --- # iRobot: search popularity in Australia iRobot offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iRobot - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among vacuum cleaner brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vacuum cleaner brands | 5 | 6.5% | 13.5K | - [Vacuum cleaner brands](/demand/au/categories/au-vacuum-brands) ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iRobot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for iRobot changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for iRobot in Australia held steady, from 13.2K to 13.5K. - Across the 12 months ending September 2026, iRobot’s share of searches among vacuum cleaner brands in Australia peaked at 8% in December 2025 and was lowest at 4.9% in June 2026. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, BISSELL overtook Miele to rank 6th among vacuum cleaner brands in Australia, with 4.7% of the searches. - In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%. - In September 2026, Ecovacs gained share of searches among vacuum cleaner brands in Australia, from 7.6% to 8.7%. - In September 2026, iRobot gained share of searches among vacuum cleaner brands in Australia, from 5.6% to 6.5%. - In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%. - In September 2026, Miele lost share of searches among vacuum cleaner brands in Australia, from 5.1% to 3.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vacuum cleaner brands | 13.2K | 6.8% | 5 | | Nov 2025 | Vacuum cleaner brands | 16.2K | 5.2% | 5 | | Dec 2025 | Vacuum cleaner brands | 19.8K | 8% | 5 | | Jan 2026 | Vacuum cleaner brands | 10.8K | 5.8% | 5 | | Feb 2026 | Vacuum cleaner brands | 10.8K | 6.8% | 5 | | Mar 2026 | Vacuum cleaner brands | 12K | 7.1% | 5 | | Apr 2026 | Vacuum cleaner brands | 9.8K | 5.6% | 5 | | May 2026 | Vacuum cleaner brands | 10.8K | 5.9% | 5 | | Jun 2026 | Vacuum cleaner brands | 10.8K | 4.9% | 5 | | Jul 2026 | Vacuum cleaner brands | 10.8K | 5.4% | 5 | | Aug 2026 | Vacuum cleaner brands | 10.8K | 5.6% | 5 | | Sep 2026 | Vacuum cleaner brands | 13.5K | 6.5% | 5 | ## How are iRobot’s branded searches counted? Brandwave collects information about searches that people make online using iRobot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “irobot” - “roomba” ## Which vacuum cleaner brands compete with iRobot? - [Dyson](/demand/au/brands/dyson) - [Shark](/demand/au/brands/shark): Head-to-head: /demand/au/compare/irobot-vs-shark - [Roborock](/demand/au/brands/roborock): Head-to-head: /demand/au/compare/irobot-vs-roborock - [Ecovacs](/demand/au/brands/ecovacs): Head-to-head: /demand/au/compare/ecovacs-vs-irobot - [BISSELL](/demand/au/brands/bissell): Head-to-head: /demand/au/compare/bissell-vs-irobot - [Miele](/demand/au/brands/miele): Head-to-head: /demand/au/compare/irobot-vs-miele - [Dreame](/demand/au/brands/dreame) - [Electrolux](/demand/au/brands/electrolux) - [Hoover](/demand/au/brands/hoover) - [Samsung](/demand/au/brands/samsung) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "iRobot: search popularity in Australia". https://gobrandwave.com/demand/au/brands/irobot This page is also available as HTML at https://gobrandwave.com/demand/au/brands/irobot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.