---
title: "IKEA: search popularity in Australia"
description: "IKEA is a home furnishings retailer known for flat-pack furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/ikea"
publisher: "Brandwave"
---

# IKEA: search popularity in Australia

IKEA is a home furnishings retailer known for flat-pack furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IKEA
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among furniture retailers**: 46.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Furniture retailers | 1 | 46.6% | 1.2M |
| Homewares retailers | 1 | 57.8% | 1.2M |

- [Furniture retailers](/demand/au/categories/au-furniture-retailers)
- [Homewares retailers](/demand/au/categories/au-homewares-retailers)

## Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA is the second most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA
- Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture
- Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture
- Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture
- Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture

Not named in any answer: Brosa.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for IKEA changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in Australia fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia peaked at 56.6% in April 2026 and was lowest at 46.4% in June 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among homewares retailers in Australia increased from 57% to 57.8%.
- Across the 12 months ending September 2026, IKEA’s share of searches among homewares retailers in Australia peaked at 68.1% in January 2026 and was lowest at 56.2% in November 2025.

## How did search popularity change for Australia furniture retailers in September 2026?

- In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.
- In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.
- In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.
- In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
- Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

## How did search popularity change for Australia homewares retailers in September 2026?

- In September 2026, Temple & Webster gained share of searches among homewares retailers in Australia, from 15.3% to 17.4%.
- In September 2026, Adairs gained share of searches among homewares retailers in Australia, from 12.5% to 14.3%.
- In September 2026, Freedom gained share of searches among homewares retailers in Australia, from 5.6% to 6.4%.
- In September 2026, IKEA lost share of searches among homewares retailers in Australia, from 62.3% to 57.8%.
- In September 2026, Kmart lost share of searches among homewares retailers in Australia, from 1.7% to 1.1%.
- Estimated monthly branded searches for Zara Home in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Furniture retailers | 1.5M | 46.9% | 1 |
| Nov 2025 | Furniture retailers | 1.8M | 47.1% | 1 |
| Dec 2025 | Furniture retailers | 1.8M | 51.9% | 1 |
| Jan 2026 | Furniture retailers | 2.2M | 56.1% | 1 |
| Feb 2026 | Furniture retailers | 1.5M | 52.9% | 1 |
| Mar 2026 | Furniture retailers | 1.5M | 51.7% | 1 |
| Apr 2026 | Furniture retailers | 1.8M | 56.6% | 1 |
| May 2026 | Furniture retailers | 1.5M | 51.6% | 1 |
| Jun 2026 | Furniture retailers | 1.5M | 46.4% | 1 |
| Jul 2026 | Furniture retailers | 1.5M | 50.9% | 1 |
| Aug 2026 | Furniture retailers | 1.5M | 51.2% | 1 |
| Sep 2026 | Furniture retailers | 1.2M | 46.6% | 1 |
| Oct 2025 | Homewares retailers | 1.5M | 57% | 1 |
| Nov 2025 | Homewares retailers | 1.8M | 56.2% | 1 |
| Dec 2025 | Homewares retailers | 1.8M | 61.1% | 1 |
| Jan 2026 | Homewares retailers | 2.2M | 68.1% | 1 |
| Feb 2026 | Homewares retailers | 1.5M | 65.7% | 1 |
| Mar 2026 | Homewares retailers | 1.5M | 61.3% | 1 |
| Apr 2026 | Homewares retailers | 1.8M | 67.7% | 1 |
| May 2026 | Homewares retailers | 1.5M | 60.5% | 1 |
| Jun 2026 | Homewares retailers | 1.5M | 56.5% | 1 |
| Jul 2026 | Homewares retailers | 1.5M | 61.7% | 1 |
| Aug 2026 | Homewares retailers | 1.5M | 62.3% | 1 |
| Sep 2026 | Homewares retailers | 1.2M | 57.8% | 1 |

## How are IKEA’s branded searches counted?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ikea”

## Which furniture retailers compete with IKEA?

- [Fantastic Furniture](/demand/au/brands/fantastic-furniture): Head-to-head: /demand/au/compare/fantastic-furniture-vs-ikea
- [Temple & Webster](/demand/au/brands/temple-and-webster): Head-to-head: /demand/au/compare/ikea-vs-temple-and-webster
- [Amart Furniture](/demand/au/brands/amart-furniture): Head-to-head: /demand/au/compare/amart-furniture-vs-ikea
- [Nick Scali](/demand/au/brands/nick-scali): Head-to-head: /demand/au/compare/ikea-vs-nick-scali
- [King Living](/demand/au/brands/king-living): Head-to-head: /demand/au/compare/ikea-vs-king-living
- [Mocka](/demand/au/brands/mocka)
- [Castlery](/demand/au/brands/castlery)
- [Koala](/demand/au/brands/koala)
- [Brosa](/demand/au/brands/brosa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IKEA: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ikea

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.