--- title: "iiNet: search popularity in Australia" description: "iiNet sells NBN broadband and mobile plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/iinet" publisher: "Brandwave" --- # iiNet: search popularity in Australia iiNet sells NBN broadband and mobile plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iiNet - **Owned by**: TPG Telecom - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among NBN providers**: 14.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | NBN providers | 3 | 14.4% | 90.5K | - [NBN providers](/demand/au/categories/au-nbn-providers) ## Top NBN providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iiNet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NBN providers - Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG - Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra - Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel - Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra - Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel Not named in any answer: iiNet and Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for iiNet changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for iiNet in Australia fell from 110K to 90.5K. - Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia decreased from 15.2% to 14.4%. - Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia peaked at 17.7% in February 2026 and was lowest at 13.3% in July 2026. ## How did search popularity change for Australia NBN providers in September 2026? - In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches. - In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%. - In September 2026, iiNet gained share of searches among NBN providers in Australia, from 13.6% to 14.4%. - In September 2026, Superloop gained share of searches among NBN providers in Australia, from 13.6% to 14.4%. - In September 2026, TPG lost share of searches among NBN providers in Australia, from 24.9% to 21.5%. - In September 2026, Leaptel lost share of searches among NBN providers in Australia, from 5% to 4.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | NBN providers | 110K | 15.2% | 3 | | Nov 2025 | NBN providers | 110K | 15.2% | 3 | | Dec 2025 | NBN providers | 110K | 17.6% | 2 | | Jan 2026 | NBN providers | 110K | 16.1% | 2 | | Feb 2026 | NBN providers | 110K | 17.7% | 2 | | Mar 2026 | NBN providers | 110K | 16.2% | 2 | | Apr 2026 | NBN providers | 110K | 17.5% | 2 | | May 2026 | NBN providers | 110K | 15.6% | 2 | | Jun 2026 | NBN providers | 110K | 14.9% | 3 | | Jul 2026 | NBN providers | 90.5K | 13.3% | 4 | | Aug 2026 | NBN providers | 90.5K | 13.6% | 3 | | Sep 2026 | NBN providers | 90.5K | 14.4% | 3 | ## How are iiNet’s branded searches counted? Brandwave collects information about searches that people make online using iiNet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iinet” ## Which NBN providers compete with iiNet? - [Aussie Broadband](/demand/au/brands/aussie-broadband): Head-to-head: /demand/au/compare/aussie-broadband-vs-iinet - [TPG](/demand/au/brands/tpg): Head-to-head: /demand/au/compare/iinet-vs-tpg - [Superloop](/demand/au/brands/superloop): Head-to-head: /demand/au/compare/iinet-vs-superloop - [Dodo](/demand/au/brands/dodo): Head-to-head: /demand/au/compare/dodo-vs-iinet - [Exetel](/demand/au/brands/exetel): Head-to-head: /demand/au/compare/exetel-vs-iinet - [Leaptel](/demand/au/brands/leaptel) - [SpinTel](/demand/au/brands/spintel) - [Telstra](/demand/au/brands/telstra) - [Optus](/demand/au/brands/optus) - [Tangerine](/demand/au/brands/tangerine-telecom) - [Belong](/demand/au/brands/belong) ## Who owns iiNet? iiNet is owned by TPG Telecom. Brandwave also tracks Vodafone, Felix and TPG, owned by the same company, in Australia. - [TPG Telecom](/demand/au/companies/tpg-telecom): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns iiNet? iiNet is owned by TPG Telecom. Brandwave also tracks Vodafone, Felix and TPG, owned by the same company, in Australia. ## Cite this page Brandwave. "iiNet: search popularity in Australia". https://gobrandwave.com/demand/au/brands/iinet This page is also available as HTML at https://gobrandwave.com/demand/au/brands/iinet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.