--- title: "IGA: search popularity in Australia" description: "IGA is a network of independently owned supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/iga" publisher: "Brandwave" --- # IGA: search popularity in Australia IGA is a network of independently owned supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IGA - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among supermarkets**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Supermarkets | 4 | 5.6% | 506K | - [Supermarkets](/demand/au/categories/au-supermarkets) ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IGA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. IGA is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolworths | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Coles | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Aldi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harris Farm Markets | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | IGA | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about supermarkets - Asked ChatGPT "Which supermarket is cheapest in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. IGA - Asked ChatGPT "What are the best supermarkets in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. Harris Farm Markets, 5. IGA - Asked ChatGPT "What's the best supermarket in Australia for online grocery delivery?": 1. Woolworths, 2. Coles, 3. IGA, 4. Harris Farm Markets, 5. Aldi - Searched Google, AI Overview "grocery delivery": 1. Woolworths, 2. Coles, 3. Harris Farm Markets Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for IGA changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for IGA in Australia fell from 590K to 506K. - Across the 12 months ending September 2026, IGA’s share of searches among supermarkets in Australia peaked at 6.4% in December 2025 and was lowest at 4.9% in July 2026. ## How did search popularity change for Australia supermarkets in September 2026? - In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches. - In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%. - In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%. - Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026. - Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Supermarkets | 590K | 5.7% | 4 | | Nov 2025 | Supermarkets | 589K | 5.7% | 4 | | Dec 2025 | Supermarkets | 813K | 6.4% | 4 | | Jan 2026 | Supermarkets | 689K | 6.2% | 4 | | Feb 2026 | Supermarkets | 564K | 5.5% | 4 | | Mar 2026 | Supermarkets | 589K | 5.3% | 4 | | Apr 2026 | Supermarkets | 787K | 6.3% | 4 | | May 2026 | Supermarkets | 482K | 5% | 4 | | Jun 2026 | Supermarkets | 440K | 4.9% | 4 | | Jul 2026 | Supermarkets | 440K | 4.9% | 4 | | Aug 2026 | Supermarkets | 507K | 5.3% | 4 | | Sep 2026 | Supermarkets | 506K | 5.6% | 4 | ## How are IGA’s branded searches counted? Brandwave collects information about searches that people make online using IGA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iga” - “iga catalogue” - “iga supermarket” ## Which supermarkets compete with IGA? - [Coles](/demand/au/brands/coles): Head-to-head: /demand/au/compare/coles-vs-iga - [Woolworths](/demand/au/brands/woolworths-supermarkets): Head-to-head: /demand/au/compare/iga-vs-woolworths-supermarkets - [Aldi](/demand/au/brands/aldi-supermarkets): Head-to-head: /demand/au/compare/aldi-supermarkets-vs-iga - [Harris Farm Markets](/demand/au/brands/harris-farm): Head-to-head: /demand/au/compare/harris-farm-vs-iga ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "IGA: search popularity in Australia". https://gobrandwave.com/demand/au/brands/iga This page is also available as HTML at https://gobrandwave.com/demand/au/brands/iga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.