--- title: "I Love Ugly: search popularity in Australia" description: "New Zealand men's clothing brand with stores and online sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/i-love-ugly" publisher: "Brandwave" --- # I Love Ugly: search popularity in Australia New Zealand men's clothing brand with stores and online sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: I Love Ugly - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among streetwear brands**: 13.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear brands | 2 | 13.2% | 14.8K | - [Streetwear brands](/demand/au/categories/au-streetwear-brands) ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, I Love Ugly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent - Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP - Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills - Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith Not named in any answer: I Love Ugly and Huffer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for I Love Ugly changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for I Love Ugly in Australia rose from 12.1K to 14.8K. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia increased from 11.8% to 13.2%. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia peaked at 22% in November 2025 and was lowest at 11% in January 2026. ## How did search popularity change for Australia streetwear brands in September 2026? - In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches. - In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%. - In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%. - In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%. - In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%. - Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear brands | 12.1K | 11.8% | 2 | | Nov 2025 | Streetwear brands | 33.1K | 22% | 2 | | Dec 2025 | Streetwear brands | 14.8K | 12.6% | 2 | | Jan 2026 | Streetwear brands | 9.9K | 11% | 3 | | Feb 2026 | Streetwear brands | 9.9K | 11.8% | 2 | | Mar 2026 | Streetwear brands | 14.8K | 14.4% | 2 | | Apr 2026 | Streetwear brands | 14.8K | 12.5% | 2 | | May 2026 | Streetwear brands | 14.8K | 12.8% | 2 | | Jun 2026 | Streetwear brands | 14.8K | 14.1% | 2 | | Jul 2026 | Streetwear brands | 14.8K | 15% | 2 | | Aug 2026 | Streetwear brands | 22.2K | 18.3% | 2 | | Sep 2026 | Streetwear brands | 14.8K | 13.2% | 2 | ## How are I Love Ugly’s branded searches counted? Brandwave collects information about searches that people make online using I Love Ugly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “i love ugly” ## Which streetwear brands compete with I Love Ugly? - [Stüssy](/demand/au/brands/stussy): Head-to-head: /demand/au/compare/i-love-ugly-vs-stussy - [Ksubi](/demand/au/brands/ksubi): Head-to-head: /demand/au/compare/i-love-ugly-vs-ksubi - [Butter Goods](/demand/au/brands/butter-goods): Head-to-head: /demand/au/compare/butter-goods-vs-i-love-ugly - [Corteiz](/demand/au/brands/corteiz): Head-to-head: /demand/au/compare/corteiz-vs-i-love-ugly - [Kith](/demand/au/brands/kith): Head-to-head: /demand/au/compare/i-love-ugly-vs-kith - [Carhartt WIP](/demand/au/brands/carhartt-wip) - [Fear of God Essentials](/demand/au/brands/fear-of-god-essentials) - [Thrills](/demand/au/brands/thrills) - [Represent](/demand/au/brands/represent) - [Huffer](/demand/au/brands/huffer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "I Love Ugly: search popularity in Australia". https://gobrandwave.com/demand/au/brands/i-love-ugly This page is also available as HTML at https://gobrandwave.com/demand/au/brands/i-love-ugly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.