--- title: "Hubba Bubba: search popularity in Australia" description: "Hubba Bubba is a bubble gum brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/hubba-bubba" publisher: "Brandwave" --- # Hubba Bubba: search popularity in Australia Hubba Bubba is a bubble gum brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hubba Bubba - **Owned by**: Mars - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among chewing gum and mint brands**: 14.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chewing gum and mint brands | 5 | 14.3% | 4.4K | - [Chewing gum and mint brands](/demand/au/categories/au-chewing-gum-and-mint-brands) ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hubba Bubba was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hubba Bubba is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eclipse | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Extra | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mentos | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Tic Tac | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Trident | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hubba Bubba | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Airwaves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum should I buy?": 1. Extra - Asked ChatGPT "What are the best chewing gum brands?": 1. Extra, 2. Trident, 3. Mentos, 4. Hubba Bubba - Asked ChatGPT "What are the best mints for fresh breath?": 1. Eclipse, 2. Tic Tac - Searched Google, AI Overview "mints": 1. Eclipse, 2. Extra, 3. Mentos, 4. Tic Tac Not named in any answer: Juicy Fruit and Airwaves. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Hubba Bubba changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hubba Bubba in Australia rose from 3.6K to 4.4K. - Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia increased from 13.5% to 14.3%. - Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia peaked at 19.1% in April 2026 and was lowest at 13.5% in October 2025. ## How did search popularity change for Australia chewing gum and mint brands in September 2026? - In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches. - In September 2026, Mentos gained share of searches among chewing gum and mint brands in Australia, from 24.7% to 26.3%. - In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%. - In September 2026, Eclipse lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%. - In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chewing gum and mint brands | 3.6K | 13.5% | 5 | | Nov 2025 | Chewing gum and mint brands | 3.6K | 14.2% | 5 | | Dec 2025 | Chewing gum and mint brands | 3.6K | 18.2% | 3 | | Jan 2026 | Chewing gum and mint brands | 3.6K | 17.4% | 4 | | Feb 2026 | Chewing gum and mint brands | 3.6K | 16.1% | 5 | | Mar 2026 | Chewing gum and mint brands | 3.6K | 14.9% | 5 | | Apr 2026 | Chewing gum and mint brands | 4.4K | 19.1% | 2 | | May 2026 | Chewing gum and mint brands | 4.4K | 16.2% | 4 | | Jun 2026 | Chewing gum and mint brands | 4.4K | 17.6% | 4 | | Jul 2026 | Chewing gum and mint brands | 4.4K | 17% | 5 | | Aug 2026 | Chewing gum and mint brands | 5.4K | 16.5% | 5 | | Sep 2026 | Chewing gum and mint brands | 4.4K | 14.3% | 5 | ## How are Hubba Bubba’s branded searches counted? Brandwave collects information about searches that people make online using Hubba Bubba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hubba bubba” ## Which chewing gum and mint brands compete with Hubba Bubba? - [Mentos](/demand/au/brands/mentos) - [Tic Tac](/demand/au/brands/tic-tac): Head-to-head: /demand/au/compare/hubba-bubba-vs-tic-tac - [Extra](/demand/au/brands/extra): Head-to-head: /demand/au/compare/extra-vs-hubba-bubba - [Eclipse](/demand/au/brands/eclipse): Head-to-head: /demand/au/compare/eclipse-vs-hubba-bubba - [Juicy Fruit](/demand/au/brands/juicy-fruit): Head-to-head: /demand/au/compare/hubba-bubba-vs-juicy-fruit - [Trident](/demand/au/brands/trident-gum): Head-to-head: /demand/au/compare/hubba-bubba-vs-trident-gum - [Airwaves](/demand/au/brands/airwaves) ## Who owns Hubba Bubba? Hubba Bubba is owned by Mars. Brandwave also tracks Airwaves, Eclipse, Extra, Juicy Fruit, Pedigree, Royal Canin and Starburst, owned by the same company, in Australia. - [Mars](/demand/au/companies/mars): Owns 15 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hubba Bubba? Hubba Bubba is owned by Mars. Brandwave also tracks Airwaves, Eclipse, Extra, Juicy Fruit, Pedigree, Royal Canin and Starburst, owned by the same company, in Australia. ## Cite this page Brandwave. "Hubba Bubba: search popularity in Australia". https://gobrandwave.com/demand/au/brands/hubba-bubba This page is also available as HTML at https://gobrandwave.com/demand/au/brands/hubba-bubba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.