--- title: "Hostplus: search popularity in Australia" description: "Hostplus is an industry super fund. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/hostplus" publisher: "Brandwave" --- # Hostplus: search popularity in Australia Hostplus is an industry super fund. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hostplus - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among super funds**: 15.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Super funds | 3 | 15.2% | 110K | - [Super funds](/demand/au/categories/au-super-funds) ## Top super funds in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hostplus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hostplus is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hostplus | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AustralianSuper | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Australian Retirement Trust | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Aware Super | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Cbus | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | UniSuper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HESTA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vanguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about super funds - Asked ChatGPT "Which super fund should I choose in Australia?": 1. Hostplus, 2. Australian Retirement Trust, 3. AustralianSuper, 4. Aware Super - Asked ChatGPT "What are the best super funds in Australia?": 1. Australian Retirement Trust, 2. Hostplus, 3. AustralianSuper, 4. Aware Super, 5. UniSuper - Asked ChatGPT "What's the best super fund in Australia for someone in their thirties?": 1. Hostplus, 2. Aware Super, 3. AustralianSuper, 4. Australian Retirement Trust - Searched Google, AI Overview "super funds": 1. AustralianSuper, 2. Hostplus, 3. Cbus - Searched Google, AI Overview "compare super funds": 1. AustralianSuper Not named in any answer: Rest, HESTA and Vanguard. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Hostplus changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hostplus in Australia fell from 135K to 110K. - Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia increased from 13.4% to 15.2%. - Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia peaked at 17% in July 2026 and was lowest at 13.1% in November 2025. - Across the 12 months ending September 2026, Hostplus rose from 4th to 3rd among super funds in Australia. ## How did search popularity change for Australia super funds in September 2026? - In September 2026, Rest overtook AustralianSuper and Cbus to rank 4th among super funds in Australia, with 12.5% of the searches. - In September 2026, AustralianSuper lost share of searches among super funds in Australia, from 12.4% to 10.2%. - Cbus’ share of searches among super funds in Australia has gained ground for 3 months in a row, from 8.5% to 10.2% in September 2026. - Estimated monthly branded searches for HESTA in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for UniSuper in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for Australian Retirement Trust in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Super funds | 135K | 13.4% | 4 | | Nov 2025 | Super funds | 110K | 13.1% | 4 | | Dec 2025 | Super funds | 90.5K | 13.6% | 4 | | Jan 2026 | Super funds | 110K | 13.1% | 4 | | Feb 2026 | Super funds | 110K | 14% | 4 | | Mar 2026 | Super funds | 135K | 14.9% | 4 | | Apr 2026 | Super funds | 110K | 14.3% | 4 | | May 2026 | Super funds | 135K | 15% | 3 | | Jun 2026 | Super funds | 165K | 15.5% | 3 | | Jul 2026 | Super funds | 165K | 17% | 3 | | Aug 2026 | Super funds | 135K | 15.2% | 3 | | Sep 2026 | Super funds | 110K | 15.2% | 3 | ## How are Hostplus’ branded searches counted? Brandwave collects information about searches that people make online using Hostplus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hostplus” ## Which super funds compete with Hostplus? - [Aware Super](/demand/au/brands/aware-super): Head-to-head: /demand/au/compare/aware-super-vs-hostplus - [Australian Retirement Trust](/demand/au/brands/australian-retirement-trust): Head-to-head: /demand/au/compare/australian-retirement-trust-vs-hostplus - [Rest](/demand/au/brands/rest-super): Head-to-head: /demand/au/compare/hostplus-vs-rest-super - [AustralianSuper](/demand/au/brands/australiansuper): Head-to-head: /demand/au/compare/australiansuper-vs-hostplus - [Cbus](/demand/au/brands/cbus-super): Head-to-head: /demand/au/compare/cbus-super-vs-hostplus - [HESTA](/demand/au/brands/hesta) - [UniSuper](/demand/au/brands/unisuper) - [Vanguard](/demand/au/brands/vanguard) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hostplus: search popularity in Australia". https://gobrandwave.com/demand/au/brands/hostplus This page is also available as HTML at https://gobrandwave.com/demand/au/brands/hostplus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.