--- title: "Home Hardware: search popularity in Australia" description: "Home Hardware is a network of independent hardware stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/home-hardware" publisher: "Brandwave" --- # Home Hardware: search popularity in Australia Home Hardware is a network of independent hardware stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Home Hardware - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among hardware stores**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hardware stores | 5 | 0.35% | 14.8K | - [Hardware stores](/demand/au/categories/au-hardware-stores) ## Top hardware stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Home Hardware was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Home Hardware is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bunnings | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Total Tools | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mitre 10 | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Sydney Tools | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Home Hardware | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about hardware stores - Asked ChatGPT "Where should I buy tools and hardware in Australia?": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Mitre 10 - Asked ChatGPT "What are the best hardware stores in Australia?": 1. Bunnings, 2. Mitre 10, 3. Total Tools, 4. Home Hardware, 5. Sydney Tools - Asked ChatGPT "What's the best store in Australia for power tools?": 1. Total Tools, 2. Bunnings, 3. Sydney Tools - Searched Google, AI Overview "hardware store": 1. Mitre 10 Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Home Hardware changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Home Hardware in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Home Hardware’s share of searches among hardware stores in Australia held steady, from 0.29% to 0.35%. ## How did search popularity change for Australia hardware stores in September 2026? - In September 2026, Bunnings gained share of searches among hardware stores in Australia, from 76.4% to 79.1%. - In September 2026, Sydney Tools lost share of searches among hardware stores in Australia, from 10.3% to 8.7%. - In September 2026, Total Tools lost share of searches among hardware stores in Australia, from 8.4% to 7.1%. - Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hardware stores | 14.8K | 0.29% | 5 | | Nov 2025 | Hardware stores | 14.8K | 0.24% | 5 | | Dec 2025 | Hardware stores | 18.1K | 0.29% | 5 | | Jan 2026 | Hardware stores | 14.8K | 0.29% | 5 | | Feb 2026 | Hardware stores | 12.1K | 0.29% | 5 | | Mar 2026 | Hardware stores | 12.1K | 0.29% | 5 | | Apr 2026 | Hardware stores | 14.8K | 0.35% | 5 | | May 2026 | Hardware stores | 12.1K | 0.28% | 5 | | Jun 2026 | Hardware stores | 12.1K | 0.27% | 5 | | Jul 2026 | Hardware stores | 12.1K | 0.29% | 5 | | Aug 2026 | Hardware stores | 14.8K | 0.34% | 5 | | Sep 2026 | Hardware stores | 14.8K | 0.35% | 5 | ## How are Home Hardware’s branded searches counted? Brandwave collects information about searches that people make online using Home Hardware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “home hardware” ## Which hardware stores compete with Home Hardware? - [Bunnings](/demand/au/brands/bunnings): Head-to-head: /demand/au/compare/bunnings-vs-home-hardware - [Sydney Tools](/demand/au/brands/sydney-tools): Head-to-head: /demand/au/compare/home-hardware-vs-sydney-tools - [Total Tools](/demand/au/brands/total-tools): Head-to-head: /demand/au/compare/home-hardware-vs-total-tools - [Mitre 10](/demand/au/brands/mitre-10): Head-to-head: /demand/au/compare/home-hardware-vs-mitre-10 ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Home Hardware: search popularity in Australia". https://gobrandwave.com/demand/au/brands/home-hardware This page is also available as HTML at https://gobrandwave.com/demand/au/brands/home-hardware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.