--- title: "Holey Moley: search popularity in Australia" description: "Holey Moley is a chain of mini golf bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/holey-moley" publisher: "Brandwave" --- # Holey Moley: search popularity in Australia Holey Moley is a chain of mini golf bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Holey Moley - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among entertainment centres**: 13.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Entertainment centres | 2 | 13.1% | 27.1K | - [Entertainment centres](/demand/au/categories/au-entertainment-centres) ## Top entertainment centres in ChatGPT and Google AI Overviews In three ChatGPT questions, Holey Moley did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Timezone | 1st | 2 of 3 | 2 of 3 | | Zone Bowling | 2nd | 3 of 3 | 3 of 3 | | Kingpin | 3rd | 2 of 3 | 2 of 3 | | Strike Bowling | 4th | 1 of 3 | 1 of 3 | | Holey Moley | Not ranked | 0 of 3 | 0 of 3 | | Archie Brothers | Not ranked | 0 of 3 | 0 of 3 | | Bounce | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about entertainment centres - Asked ChatGPT "What's the best entertainment centre chain in Australia?": 1. Timezone, 2. Kingpin, 3. Zone Bowling - Asked ChatGPT "Where can I go bowling and play arcade games in Australia?": 1. Zone Bowling, 2. Strike Bowling, 3. Kingpin - Asked ChatGPT "What are the most popular family entertainment venues in Australia?": 1. Timezone, 2. Zone Bowling Not named in any answer: Holey Moley, Archie Brothers and Bounce. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Holey Moley changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Holey Moley in Australia fell from 40.5K to 27.1K. - Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia decreased from 15.6% to 13.1%. - Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia peaked at 15.6% in October 2025 and was lowest at 12.2% in June 2026. ## How did search popularity change for Australia entertainment centres in September 2026? - In September 2026, Timezone gained share of searches among entertainment centres in Australia, from 35.1% to 35.9%. - In September 2026, Archie Brothers lost share of searches among entertainment centres in Australia, from 12.8% to 10.8%. - In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia. - In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia. - In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia. - Estimated monthly branded searches for Bounce in Australia fell 43.2% over 12 measured months, from 15.8K to 9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Entertainment centres | 40.5K | 15.6% | 2 | | Nov 2025 | Entertainment centres | 33.1K | 14.3% | 2 | | Dec 2025 | Entertainment centres | 33.1K | 12.7% | 2 | | Jan 2026 | Entertainment centres | 40.5K | 13.6% | 2 | | Feb 2026 | Entertainment centres | 27.1K | 13.8% | 2 | | Mar 2026 | Entertainment centres | 27.1K | 13.5% | 2 | | Apr 2026 | Entertainment centres | 33.1K | 13.3% | 2 | | May 2026 | Entertainment centres | 27.1K | 13.4% | 2 | | Jun 2026 | Entertainment centres | 27.1K | 12.2% | 2 | | Jul 2026 | Entertainment centres | 33.1K | 13.3% | 2 | | Aug 2026 | Entertainment centres | 27.1K | 12.8% | 3 | | Sep 2026 | Entertainment centres | 27.1K | 13.1% | 2 | ## How are Holey Moley’s branded searches counted? Brandwave collects information about searches that people make online using Holey Moley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “holey moley” ## Which entertainment centres compete with Holey Moley? - [Timezone](/demand/au/brands/timezone): Head-to-head: /demand/au/compare/holey-moley-vs-timezone - [Zone Bowling](/demand/au/brands/zone-bowling): Head-to-head: /demand/au/compare/holey-moley-vs-zone-bowling - [Kingpin](/demand/au/brands/kingpin): Head-to-head: /demand/au/compare/holey-moley-vs-kingpin - [Archie Brothers](/demand/au/brands/archie-brothers): Head-to-head: /demand/au/compare/archie-brothers-vs-holey-moley - [Strike Bowling](/demand/au/brands/strike-bowling): Head-to-head: /demand/au/compare/holey-moley-vs-strike-bowling - [Bounce](/demand/au/brands/bounce-inc) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Holey Moley: search popularity in Australia". https://gobrandwave.com/demand/au/brands/holey-moley This page is also available as HTML at https://gobrandwave.com/demand/au/brands/holey-moley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.