--- title: "Hismile: search popularity in Australia" description: "Hismile makes teeth whitening products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/hismile" publisher: "Brandwave" --- # Hismile: search popularity in Australia Hismile makes teeth whitening products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hismile - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among oral care brands**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Oral care brands | 1 | 21.1% | 18.1K | | Teeth whitening brands | 1 | 57.1% | 18.1K | - [Oral care brands](/demand/au/categories/au-oral-care-brands) - [Teeth whitening brands](/demand/au/categories/au-teeth-whitening-brands) ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hismile did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Colgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Philips Sonicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sensodyne | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hismile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piksters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Curaprox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use in Australia?": 1. Colgate, 2. Sensodyne - Asked ChatGPT "What are the best oral care brands in Australia?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Listerine - Asked ChatGPT "What's the best electric toothbrush?": 1. Oral-B, 2. Philips Sonicare - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Oral-B, 3. Sensodyne - Searched Google, AI Overview "electric toothbrush": 1. Oral-B, 2. Philips Sonicare Not named in any answer: Hismile, Piksters, Macleans, Waterpik and Curaprox. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Hismile changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hismile in Australia fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Hismile’s share of searches among oral care brands in Australia decreased from 27.4% to 21.1%. - Across the 12 months ending September 2026, Hismile’s share of searches among oral care brands in Australia peaked at 46% in November 2025 and was lowest at 17.3% in August 2026. - Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia decreased from 72.8% to 57.1%. - Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia peaked at 87.1% in November 2025 and was lowest at 44.4% in August 2026. ## How did search popularity change for Australia oral care brands in September 2026? - In September 2026, Hismile gained share of searches among oral care brands in Australia, from 17.3% to 21.1%. - In September 2026, Sensodyne lost share of searches among oral care brands in Australia, from 11.6% to 9.5%. - In September 2026, Colgate lost share of searches among oral care brands in Australia, from 7.7% to 6.3%. - Oral-B’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 8.8% to 7.7% in September 2026. - Philips Sonicare’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 5.8% to 5.1% in September 2026. - In September 2026, Listerine rose from 7th to 6th among oral care brands in Australia. ## How did search popularity change for Australia teeth whitening brands in September 2026? - In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches. - In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%. - Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Oral care brands | 22.2K | 27.4% | 1 | | Nov 2025 | Oral care brands | 49.5K | 46% | 1 | | Dec 2025 | Oral care brands | 22.2K | 29.3% | 1 | | Jan 2026 | Oral care brands | 18.1K | 22.7% | 1 | | Feb 2026 | Oral care brands | 18.1K | 25.8% | 1 | | Mar 2026 | Oral care brands | 22.2K | 28.1% | 1 | | Apr 2026 | Oral care brands | 18.1K | 23.8% | 1 | | May 2026 | Oral care brands | 14.8K | 20% | 1 | | Jun 2026 | Oral care brands | 18.1K | 24% | 1 | | Jul 2026 | Oral care brands | 18.1K | 21.5% | 1 | | Aug 2026 | Oral care brands | 14.8K | 17.3% | 1 | | Sep 2026 | Oral care brands | 18.1K | 21.1% | 1 | | Oct 2025 | Teeth whitening brands | 22.2K | 72.8% | 1 | | Nov 2025 | Teeth whitening brands | 49.5K | 87.1% | 1 | | Dec 2025 | Teeth whitening brands | 22.2K | 77.7% | 1 | | Jan 2026 | Teeth whitening brands | 18.1K | 71.3% | 1 | | Feb 2026 | Teeth whitening brands | 18.1K | 72.5% | 1 | | Mar 2026 | Teeth whitening brands | 22.2K | 76% | 1 | | Apr 2026 | Teeth whitening brands | 18.1K | 71.3% | 1 | | May 2026 | Teeth whitening brands | 14.8K | 64.1% | 1 | | Jun 2026 | Teeth whitening brands | 18.1K | 68.6% | 1 | | Jul 2026 | Teeth whitening brands | 18.1K | 64.9% | 1 | | Aug 2026 | Teeth whitening brands | 14.8K | 44.4% | 2 | | Sep 2026 | Teeth whitening brands | 18.1K | 57.1% | 1 | ## How are Hismile’s branded searches counted? Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hismile” ## Which oral care brands compete with Hismile? - [Piksters](/demand/au/brands/piksters): Head-to-head: /demand/au/compare/hismile-vs-piksters - [Macleans](/demand/au/brands/macleans): Head-to-head: /demand/au/compare/hismile-vs-macleans - [Waterpik](/demand/au/brands/waterpik): Head-to-head: /demand/au/compare/hismile-vs-waterpik - [Sensodyne](/demand/au/brands/sensodyne): Head-to-head: /demand/au/compare/hismile-vs-sensodyne - [Listerine](/demand/au/brands/listerine): Head-to-head: /demand/au/compare/hismile-vs-listerine - [Oral-B](/demand/au/brands/oral-b) - [Colgate](/demand/au/brands/colgate) - [Philips Sonicare](/demand/au/brands/philips-sonicare) - [Curaprox](/demand/au/brands/curaprox) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hismile: search popularity in Australia". https://gobrandwave.com/demand/au/brands/hismile This page is also available as HTML at https://gobrandwave.com/demand/au/brands/hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.