--- title: "Henley: search popularity in Australia" description: "Henley is a home builder. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/henley-homes" publisher: "Brandwave" --- # Henley: search popularity in Australia Henley is a home builder. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Henley - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among home builders**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home builders | 7 | 6.8% | 6.6K | - [Home builders](/demand/au/categories/au-home-builders) ## Top home builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Henley is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | G.J. Gardner Homes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Simonds Homes | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Carlisle Homes | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | McDonald Jones Homes | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Clarendon Homes | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Henley | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Burbank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I use to build a new house in Australia?": 1. Metricon, 2. G.J. Gardner Homes, 3. Carlisle Homes - Asked ChatGPT "What are the best home builders in Australia?": 1. Metricon, 2. Carlisle Homes, 3. G.J. Gardner Homes, 4. Henley, 5. Clarendon Homes - Asked ChatGPT "Which Australian home builder has the best value house and land packages?": 1. Simonds Homes, 2. G.J. Gardner Homes - Searched Google, AI Overview "house and land packages": 1. Metricon, 2. Clarendon Homes - Searched Google, AI Overview "home builders": 1. Metricon, 2. McDonald Jones Homes, 3. G.J. Gardner Homes, 4. Simonds Homes, 5. Carlisle Homes Not named in any answer: Burbank. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Henley changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Henley in Australia fell from 9.9K to 6.6K. - Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia decreased from 7.5% to 6.8%. - Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia peaked at 8.3% in March 2026 and was lowest at 6.5% in February 2026. ## How did search popularity change for Australia home builders in September 2026? - In September 2026, G.J. Gardner Homes overtook Carlisle Homes to rank 2nd among home builders in Australia, with 18.7% of the searches. - In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches. - In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches. - In September 2026, Burbank gained share of searches among home builders in Australia, from 5% to 5.6%. - In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%. - In September 2026, Carlisle Homes lost share of searches among home builders in Australia, from 16.7% to 15.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home builders | 9.9K | 7.5% | 7 | | Nov 2025 | Home builders | 8.1K | 6.9% | 7 | | Dec 2025 | Home builders | 6.6K | 7.5% | 7 | | Jan 2026 | Home builders | 9.9K | 7.2% | 7 | | Feb 2026 | Home builders | 8.1K | 6.5% | 7 | | Mar 2026 | Home builders | 9.9K | 8.3% | 7 | | Apr 2026 | Home builders | 8.1K | 7.1% | 7 | | May 2026 | Home builders | 8.1K | 6.9% | 7 | | Jun 2026 | Home builders | 8.1K | 7.3% | 7 | | Jul 2026 | Home builders | 8.1K | 6.6% | 7 | | Aug 2026 | Home builders | 8.1K | 7.5% | 7 | | Sep 2026 | Home builders | 6.6K | 6.8% | 7 | ## How are Henley’s branded searches counted? Brandwave collects information about searches that people make online using Henley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “henley homes” ## Which home builders compete with Henley? - [Metricon](/demand/au/brands/metricon) - [G.J. Gardner Homes](/demand/au/brands/g-j-gardner-homes) - [Carlisle Homes](/demand/au/brands/carlisle-homes): Head-to-head: /demand/au/compare/carlisle-homes-vs-henley-homes - [Clarendon Homes](/demand/au/brands/clarendon-homes): Head-to-head: /demand/au/compare/clarendon-homes-vs-henley-homes - [McDonald Jones Homes](/demand/au/brands/mcdonald-jones-homes): Head-to-head: /demand/au/compare/henley-homes-vs-mcdonald-jones-homes - [Simonds Homes](/demand/au/brands/simonds-homes): Head-to-head: /demand/au/compare/henley-homes-vs-simonds-homes - [Burbank](/demand/au/brands/burbank-homes): Head-to-head: /demand/au/compare/burbank-homes-vs-henley-homes ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Henley: search popularity in Australia". https://gobrandwave.com/demand/au/brands/henley-homes This page is also available as HTML at https://gobrandwave.com/demand/au/brands/henley-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.