--- title: "Hellyers Road: search popularity in Australia" description: "Hellyers Road is a Tasmanian whisky distillery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/hellyers-road" publisher: "Brandwave" --- # Hellyers Road: search popularity in Australia Hellyers Road is a Tasmanian whisky distillery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hellyers Road - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among whisky brands**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Whisky brands | 4 | 13.6% | 2.9K | - [Whisky brands](/demand/au/categories/au-whisky-brands) ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hellyers Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hellyers Road is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sullivans Cove | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Lark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Starward | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Archie Rose | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Hellyers Road | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best Australian whisky?": 1. Sullivans Cove, 2. Starward, 3. Lark, 4. Archie Rose - Asked ChatGPT "Which Australian whisky distillery makes the best single malt?": 1. Sullivans Cove, 2. Hellyers Road, 3. Lark - Asked ChatGPT "What are the most popular whisky brands made in Australia?": 1. Starward, 2. Lark, 3. Sullivans Cove, 4. Archie Rose, 5. Hellyers Road - Searched Google, AI Overview "whisky": 1. Archie Rose, 2. Lark Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Hellyers Road changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hellyers Road in Australia held steady at 2.9K. - Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia increased from 12.3% to 13.6%. - Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia peaked at 17.6% in February 2026 and was lowest at 9.9% in August 2026. - Across the 12 months ending September 2026, Hellyers Road rose from 5th to 4th among whisky brands in Australia. ## How did search popularity change for Australia whisky brands in September 2026? - In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches. - In September 2026, Lark gained share of searches among whisky brands in Australia, from 22.3% to 25.2%. - In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%. - In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%. - In September 2026, Archie Rose lost share of searches among whisky brands in Australia, from 40.9% to 30.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Whisky brands | 2.9K | 12.3% | 5 | | Nov 2025 | Whisky brands | 3.6K | 13.9% | 4 | | Dec 2025 | Whisky brands | 4.4K | 12.9% | 4 | | Jan 2026 | Whisky brands | 3.6K | 17.1% | 2 | | Feb 2026 | Whisky brands | 2.9K | 17.6% | 2 | | Mar 2026 | Whisky brands | 2.9K | 16.2% | 4 | | Apr 2026 | Whisky brands | 2.9K | 14.8% | 4 | | May 2026 | Whisky brands | 2.9K | 13.6% | 4 | | Jun 2026 | Whisky brands | 2.4K | 11.9% | 5 | | Jul 2026 | Whisky brands | 2.4K | 11.9% | 5 | | Aug 2026 | Whisky brands | 2.4K | 9.9% | 5 | | Sep 2026 | Whisky brands | 2.9K | 13.6% | 4 | ## How are Hellyers Road’s branded searches counted? Brandwave collects information about searches that people make online using Hellyers Road’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hellyers road” ## Which whisky brands compete with Hellyers Road? - [Archie Rose](/demand/au/brands/archie-rose): Head-to-head: /demand/au/compare/archie-rose-vs-hellyers-road - [Lark](/demand/au/brands/lark-distillery): Head-to-head: /demand/au/compare/hellyers-road-vs-lark-distillery - [Starward](/demand/au/brands/starward): Head-to-head: /demand/au/compare/hellyers-road-vs-starward - [Sullivans Cove](/demand/au/brands/sullivans-cove): Head-to-head: /demand/au/compare/hellyers-road-vs-sullivans-cove ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hellyers Road: search popularity in Australia". https://gobrandwave.com/demand/au/brands/hellyers-road This page is also available as HTML at https://gobrandwave.com/demand/au/brands/hellyers-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.