--- title: "Head & Shoulders: search popularity in Australia" description: "Head & Shoulders makes shampoo and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/head-and-shoulders" publisher: "Brandwave" --- # Head & Shoulders: search popularity in Australia Head & Shoulders makes shampoo and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Head & Shoulders - **Owned by**: Procter & Gamble - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among shampoo and haircare brands**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo and haircare brands | 5 | 4.8% | 6.6K | - [Shampoo and haircare brands](/demand/au/categories/au-shampoo-brands) ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Head & Shoulders did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Head & Shoulders changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Head & Shoulders in Australia rose from 5.4K to 6.6K. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in Australia increased from 3.9% to 4.8%. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in Australia peaked at 4.8% in September 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Head & Shoulders rose from 6th to 5th among shampoo and haircare brands in Australia. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches. - In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%. - In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%. - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%. - In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%. - Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo and haircare brands | 5.4K | 3.9% | 6 | | Nov 2025 | Shampoo and haircare brands | 4.4K | 2.3% | 7 | | Dec 2025 | Shampoo and haircare brands | 3.6K | 2.5% | 9 | | Jan 2026 | Shampoo and haircare brands | 5.4K | 3.7% | 7 | | Feb 2026 | Shampoo and haircare brands | 4.4K | 3.7% | 7 | | Mar 2026 | Shampoo and haircare brands | 5.4K | 3.6% | 7 | | Apr 2026 | Shampoo and haircare brands | 5.4K | 4.2% | 7 | | May 2026 | Shampoo and haircare brands | 5.4K | 4% | 6 | | Jun 2026 | Shampoo and haircare brands | 5.4K | 4% | 7 | | Jul 2026 | Shampoo and haircare brands | 5.4K | 4% | 9 | | Aug 2026 | Shampoo and haircare brands | 6.6K | 4.4% | 5 | | Sep 2026 | Shampoo and haircare brands | 6.6K | 4.8% | 5 | ## How are Head & Shoulders’ branded searches counted? Brandwave collects information about searches that people make online using Head & Shoulders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “head and shoulders” ## Which shampoo and haircare brands compete with Head & Shoulders? - [Kérastase](/demand/au/brands/kerastase) - [Olaplex](/demand/au/brands/olaplex): Head-to-head: /demand/au/compare/head-and-shoulders-vs-olaplex - [Redken](/demand/au/brands/redken): Head-to-head: /demand/au/compare/head-and-shoulders-vs-redken - [Moroccanoil](/demand/au/brands/moroccanoil): Head-to-head: /demand/au/compare/head-and-shoulders-vs-moroccanoil - [Kevin.Murphy](/demand/au/brands/kevin-murphy): Head-to-head: /demand/au/compare/head-and-shoulders-vs-kevin-murphy - [OGX](/demand/au/brands/ogx): Head-to-head: /demand/au/compare/head-and-shoulders-vs-ogx - [Dove](/demand/au/brands/dove) - [Sukin](/demand/au/brands/sukin) - [Davroe](/demand/au/brands/davroe) - [Pantene](/demand/au/brands/pantene) - [Pureology](/demand/au/brands/pureology) - [TRESemmé](/demand/au/brands/tresemme) - [Herbal Essences](/demand/au/brands/herbal-essences) - [ELEVEN Australia](/demand/au/brands/eleven-australia) ## Who owns Head & Shoulders? Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Gillette, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in Australia. - [Procter & Gamble](/demand/au/companies/procter-and-gamble): Owns 17 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Head & Shoulders? Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Gillette, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in Australia. ## Cite this page Brandwave. "Head & Shoulders: search popularity in Australia". https://gobrandwave.com/demand/au/brands/head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/au/brands/head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.