---
title: "Harris Scarfe: search popularity in Australia"
description: "Harris Scarfe is a department store chain for homewares, clothing and manchester. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/harris-scarfe"
publisher: "Brandwave"
---

# Harris Scarfe: search popularity in Australia

Harris Scarfe is a department store chain for homewares, clothing and manchester. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Harris Scarfe
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among department stores**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Department stores | 6 | 2.9% | 301K |

- [Department stores](/demand/au/categories/au-department-stores)

## How has branded search demand for Harris Scarfe changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Harris Scarfe in Australia fell from 368K to 301K.
- Across the 12 months ending September 2026, Harris Scarfe’s share of searches among department stores in Australia peaked at 3.6% in July 2026 and was lowest at 2.3% in February 2026.

## How did search popularity change for Australia department stores in September 2026?

- In September 2026, Kmart gained share of searches among department stores in Australia, from 39% to 39.6%.
- In September 2026, Target Australia lost share of searches among department stores in Australia, from 14% to 13.3%.
- In September 2026, Harris Scarfe lost share of searches among department stores in Australia, from 3.5% to 2.9%.
- Estimated monthly branded searches for Big W in Australia fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
- Estimated monthly branded searches for Myer in Australia fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
- Estimated monthly branded searches for David Jones in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Department stores | 368K | 2.5% | 6 |
| Nov 2025 | Department stores | 450K | 2.8% | 6 |
| Dec 2025 | Department stores | 550K | 3% | 6 |
| Jan 2026 | Department stores | 368K | 2.8% | 6 |
| Feb 2026 | Department stores | 246K | 2.3% | 6 |
| Mar 2026 | Department stores | 301K | 2.6% | 6 |
| Apr 2026 | Department stores | 301K | 2.6% | 6 |
| May 2026 | Department stores | 368K | 3.2% | 6 |
| Jun 2026 | Department stores | 368K | 3.4% | 6 |
| Jul 2026 | Department stores | 368K | 3.6% | 6 |
| Aug 2026 | Department stores | 368K | 3.5% | 6 |
| Sep 2026 | Department stores | 301K | 2.9% | 6 |

## How are Harris Scarfe’s branded searches counted?

Brandwave collects information about searches that people make online using Harris Scarfe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “harris scarfe”

## Which department stores compete with Harris Scarfe?

- [Kmart](/demand/au/brands/kmart-australia): Head-to-head: /demand/au/compare/harris-scarfe-vs-kmart-australia
- [Big W](/demand/au/brands/big-w): Head-to-head: /demand/au/compare/big-w-vs-harris-scarfe
- [Target Australia](/demand/au/brands/target-australia): Head-to-head: /demand/au/compare/harris-scarfe-vs-target-australia
- [Myer](/demand/au/brands/myer): Head-to-head: /demand/au/compare/harris-scarfe-vs-myer
- [David Jones](/demand/au/brands/david-jones): Head-to-head: /demand/au/compare/david-jones-vs-harris-scarfe

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Harris Scarfe: search popularity in Australia". https://gobrandwave.com/demand/au/brands/harris-scarfe

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/harris-scarfe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.