--- title: "Harley-Davidson: search popularity in Australia" description: "Harley-Davidson is a motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/harley-davidson" publisher: "Brandwave" --- # Harley-Davidson: search popularity in Australia Harley-Davidson is a motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Harley-Davidson - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among motorcycle brands**: 26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorcycle brands | 1 | 26% | 40.5K | - [Motorcycle brands](/demand/au/categories/au-motorcycle-brands) ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Harley-Davidson is the joint fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kawasaki | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Motorcycles | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Triumph | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Harley-Davidson | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Yamaha Motor | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | CFMOTO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Enfield | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Motorcycles | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KTM | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ducati | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BMW Motorrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorcycle brands - Asked ChatGPT "What's the best motorcycle brand for beginners in Australia?": 1. Honda Motorcycles, 2. Kawasaki, 3. Suzuki Motorcycles, 4. Royal Enfield - Asked ChatGPT "Which motorbike brand is most reliable?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "What are the best value motorcycles in Australia?": 1. Kawasaki, 2. CFMOTO, 3. Royal Enfield - Searched Google, AI Overview "motorcycles": 1. Yamaha Motor, 2. Honda Motorcycles, 3. Kawasaki, 4. Harley-Davidson, 5. Triumph, 6. KTM - Searched Google, AI Overview "motorbikes": 1. Triumph, 2. Harley-Davidson Not named in any answer: Ducati and BMW Motorrad. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Harley-Davidson changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Harley-Davidson in Australia fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia decreased from 28.6% to 26%. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia peaked at 31.3% in December 2025 and was lowest at 23.1% in April 2026. ## How did search popularity change for Australia motorcycle brands in September 2026? - KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026. - Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Ducati in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. - Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorcycle brands | 49.5K | 28.6% | 1 | | Nov 2025 | Motorcycle brands | 49.5K | 28.8% | 1 | | Dec 2025 | Motorcycle brands | 49.5K | 31.3% | 1 | | Jan 2026 | Motorcycle brands | 40.5K | 25.8% | 1 | | Feb 2026 | Motorcycle brands | 40.5K | 26.6% | 1 | | Mar 2026 | Motorcycle brands | 49.5K | 27% | 1 | | Apr 2026 | Motorcycle brands | 40.5K | 23.1% | 1 | | May 2026 | Motorcycle brands | 49.5K | 28.3% | 1 | | Jun 2026 | Motorcycle brands | 40.5K | 26.8% | 1 | | Jul 2026 | Motorcycle brands | 40.5K | 27.3% | 1 | | Aug 2026 | Motorcycle brands | 40.5K | 25.9% | 1 | | Sep 2026 | Motorcycle brands | 40.5K | 26% | 1 | ## How are Harley-Davidson’s branded searches counted? Brandwave collects information about searches that people make online using Harley-Davidson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “harley davidson” ## Which motorcycle brands compete with Harley-Davidson? - [CFMOTO](/demand/au/brands/cfmoto): Head-to-head: /demand/au/compare/cfmoto-vs-harley-davidson - [KTM](/demand/au/brands/ktm): Head-to-head: /demand/au/compare/harley-davidson-vs-ktm - [Honda Motorcycles](/demand/au/brands/honda-motorcycles): Head-to-head: /demand/au/compare/harley-davidson-vs-honda-motorcycles - [Ducati](/demand/au/brands/ducati): Head-to-head: /demand/au/compare/ducati-vs-harley-davidson - [Royal Enfield](/demand/au/brands/royal-enfield): Head-to-head: /demand/au/compare/harley-davidson-vs-royal-enfield - [Triumph](/demand/au/brands/triumph) - [Suzuki Motorcycles](/demand/au/brands/suzuki-motorcycles) - [BMW Motorrad](/demand/au/brands/bmw-motorrad) - [Kawasaki](/demand/au/brands/kawasaki) - [Yamaha Motor](/demand/au/brands/yamaha-motor) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Harley-Davidson: search popularity in Australia". https://gobrandwave.com/demand/au/brands/harley-davidson This page is also available as HTML at https://gobrandwave.com/demand/au/brands/harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.