---
title: "Gucci: search popularity in Australia"
description: "Gucci is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/gucci"
publisher: "Brandwave"
---

# Gucci: search popularity in Australia

Gucci is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gucci
- **Owned by**: Kering
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among handbag brands**: 8.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handbag brands | 3 | 8.2% | 40.5K |
| Fragrance brands | 12 | 3.3% | 8.1K |

- [Handbag brands](/demand/au/categories/au-handbag-brands)
- [Fragrance brands](/demand/au/categories/au-fragrance-brands)

## Top handbag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gucci was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gucci is the 11th most recommended of the 17.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oroton | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Louis Vuitton | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Status Anxiety | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| The Horse | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Coach | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Sans Beast | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Guess | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| St. Agni | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Louenhide | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Prene | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gucci | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mimco | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Longchamp | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Marc Jacobs | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kate Spade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about handbag brands

- Asked ChatGPT "What are the best handbag brands in Australia?": 1. Oroton, 2. Status Anxiety, 3. Sans Beast, 4. Prene, 5. The Horse, 6. Louenhide, 7. St. Agni, 8. Mimco, 9. Coach
- Asked ChatGPT "Which designer handbag brand is worth buying?": 1. Louis Vuitton, 2. Coach
- Asked ChatGPT "What are good Australian handbag brands?": 1. Oroton, 2. Status Anxiety, 3. The Horse, 4. St. Agni, 5. Louenhide, 6. Sans Beast, 7. Prene
- Searched Google, AI Overview "handbags": 1. Guess, 2. Oroton, 3. Mimco
- Searched Google, AI Overview "designer handbags": 1. Louis Vuitton, 2. Gucci, 3. Coach, 4. Longchamp, 5. Marc Jacobs

Not named in any answer: Michael Kors, Prada and Kate Spade.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Gucci changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Gucci in Australia held steady at 48.6K.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in Australia decreased from 9.2% to 8.2%.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in Australia peaked at 9.2% in October 2025 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Gucci’s share of searches among fragrance brands in Australia decreased from 3.8% to 3.3%.
- Across the 12 months ending September 2026, Gucci’s share of searches among fragrance brands in Australia peaked at 4.4% in December 2025 and was lowest at 3.3% in September 2026.

## How did search popularity change for Australia handbag brands in September 2026?

- In September 2026, Gucci overtook Longchamp to rank 3rd among handbag brands in Australia, with 8.2% of the searches.
- In September 2026, Guess overtook Oroton to rank 5th among handbag brands in Australia, with 6.7% of the searches.
- In September 2026, Mimco gained share of searches among handbag brands in Australia, from 4.8% to 5.5%.
- In September 2026, Michael Kors gained share of searches among handbag brands in Australia, from 3.9% to 4.5%.
- In September 2026, Coach lost share of searches among handbag brands in Australia, from 35.3% to 33.4%.
- In September 2026, Louis Vuitton lost share of searches among handbag brands in Australia, from 13% to 12.3%.

## How did search popularity change for Australia fragrance brands in September 2026?

- In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%.
- In September 2026, Yves Saint Laurent gained share of searches among fragrance brands in Australia, from 11.7% to 13.4%.
- In September 2026, Tom Ford lost share of searches among fragrance brands in Australia, from 7.8% to 6%.
- In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%.
- In September 2026, Rabanne lost share of searches among fragrance brands in Australia, from 2.3% to 1.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handbag brands | 40.5K | 9.2% | 3 |
| Nov 2025 | Handbag brands | 40.5K | 6.9% | 5 |
| Dec 2025 | Handbag brands | 40.5K | 6% | 6 |
| Jan 2026 | Handbag brands | 33.1K | 7% | 4 |
| Feb 2026 | Handbag brands | 33.1K | 8.6% | 3 |
| Mar 2026 | Handbag brands | 33.1K | 7.6% | 4 |
| Apr 2026 | Handbag brands | 33.1K | 7.7% | 3 |
| May 2026 | Handbag brands | 40.5K | 8.8% | 3 |
| Jun 2026 | Handbag brands | 33.1K | 6.3% | 5 |
| Jul 2026 | Handbag brands | 40.5K | 7.7% | 4 |
| Aug 2026 | Handbag brands | 40.5K | 7.1% | 4 |
| Sep 2026 | Handbag brands | 40.5K | 8.2% | 3 |
| Oct 2025 | Fragrance brands | 8.1K | 3.8% | 12 |
| Nov 2025 | Fragrance brands | 12.1K | 3.9% | 12 |
| Dec 2025 | Fragrance brands | 14.8K | 4.4% | 11 |
| Jan 2026 | Fragrance brands | 6.6K | 3.8% | 12 |
| Feb 2026 | Fragrance brands | 6.6K | 4.1% | 12 |
| Mar 2026 | Fragrance brands | 6.6K | 3.8% | 12 |
| Apr 2026 | Fragrance brands | 6.6K | 3.6% | 12 |
| May 2026 | Fragrance brands | 8.1K | 3.9% | 12 |
| Jun 2026 | Fragrance brands | 6.6K | 3.8% | 12 |
| Jul 2026 | Fragrance brands | 6.6K | 3.4% | 12 |
| Aug 2026 | Fragrance brands | 8.1K | 3.5% | 12 |
| Sep 2026 | Fragrance brands | 8.1K | 3.3% | 12 |

## How are Gucci’s branded searches counted?

Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gucci bag”
- “gucci perfume”

## Which handbag brands compete with Gucci?

- [Coach](/demand/au/brands/coach): Head-to-head: /demand/au/compare/coach-vs-gucci
- [Louis Vuitton](/demand/au/brands/louis-vuitton): Head-to-head: /demand/au/compare/gucci-vs-louis-vuitton
- [Longchamp](/demand/au/brands/longchamp): Head-to-head: /demand/au/compare/gucci-vs-longchamp
- [Guess](/demand/au/brands/guess): Head-to-head: /demand/au/compare/gucci-vs-guess
- [Oroton](/demand/au/brands/oroton): Head-to-head: /demand/au/compare/gucci-vs-oroton
- [Mimco](/demand/au/brands/mimco)
- [Michael Kors](/demand/au/brands/michael-kors)
- [Prada](/demand/au/brands/prada)
- [Kate Spade](/demand/au/brands/kate-spade)
- [Louenhide](/demand/au/brands/louenhide)
- [Status Anxiety](/demand/au/brands/status-anxiety)
- [Marc Jacobs](/demand/au/brands/marc-jacobs)
- [The Horse](/demand/au/brands/the-horse)
- [St. Agni](/demand/au/brands/st-agni)
- [Prene](/demand/au/brands/prene)
- [Sans Beast](/demand/au/brands/sans-beast)

## Who owns Gucci?

Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent, owned by the same company, in Australia.

- [Kering](/demand/au/companies/kering): Owns 4 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Gucci?

Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent, owned by the same company, in Australia.

## Cite this page

Brandwave. "Gucci: search popularity in Australia". https://gobrandwave.com/demand/au/brands/gucci

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/gucci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.