--- title: "Grinders: search popularity in Australia" description: "Grinders is a coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/grinders-coffee" publisher: "Brandwave" --- # Grinders: search popularity in Australia Grinders is a coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Grinders - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee brands**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee brands | 6 | 6.2% | 3.6K | - [Coffee brands](/demand/au/categories/au-coffee-brands) ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Grinders was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Grinders is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Moccona | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Vittoria Coffee | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Toby's Estate | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Grinders | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Campos Coffee | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in Australia?": 1. Campos Coffee - Asked ChatGPT "Which coffee beans in Australian supermarkets are best?": 1. Lavazza - Asked ChatGPT "What are the most popular coffee brands in Australia?": 1. Moccona, 2. Vittoria Coffee, 3. Lavazza, 4. Grinders, 5. Campos Coffee - Searched Google, AI Overview "coffee beans": 1. Lavazza, 2. Toby's Estate Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Grinders changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Grinders in Australia held steady at 3.6K. - Across the 12 months ending September 2026, Grinders’ share of searches among coffee brands in Australia peaked at 7.3% in August 2026 and was lowest at 5.7% in November 2025. ## How did search popularity change for Australia coffee brands in September 2026? - In September 2026, Moccona gained share of searches among coffee brands in Australia, from 10.9% to 14%. - In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 24.5% to 25.6%. - In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 20% to 20.9%. - In September 2026, Campos Coffee lost share of searches among coffee brands in Australia, from 30% to 25.6%. - In September 2026, Grinders lost share of searches among coffee brands in Australia, from 7.3% to 6.2%. - In September 2026, Lavazza rose from 6th to 5th among coffee brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee brands | 3.6K | 5.8% | 6 | | Nov 2025 | Coffee brands | 3.6K | 5.7% | 6 | | Dec 2025 | Coffee brands | 3.6K | 6.3% | 6 | | Jan 2026 | Coffee brands | 3.6K | 6.3% | 6 | | Feb 2026 | Coffee brands | 3.6K | 6.6% | 5 | | Mar 2026 | Coffee brands | 3.6K | 6.3% | 6 | | Apr 2026 | Coffee brands | 3.6K | 6.6% | 5 | | May 2026 | Coffee brands | 3.6K | 6.2% | 6 | | Jun 2026 | Coffee brands | 3.6K | 6.3% | 6 | | Jul 2026 | Coffee brands | 3.6K | 6.5% | 6 | | Aug 2026 | Coffee brands | 4.4K | 7.3% | 5 | | Sep 2026 | Coffee brands | 3.6K | 6.2% | 6 | ## How are Grinders’ branded searches counted? Brandwave collects information about searches that people make online using Grinders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “grinders coffee” ## Which coffee brands compete with Grinders? - [Campos Coffee](/demand/au/brands/campos-coffee): Head-to-head: /demand/au/compare/campos-coffee-vs-grinders-coffee - [Vittoria Coffee](/demand/au/brands/vittoria-coffee): Head-to-head: /demand/au/compare/grinders-coffee-vs-vittoria-coffee - [Toby's Estate](/demand/au/brands/tobys-estate): Head-to-head: /demand/au/compare/grinders-coffee-vs-tobys-estate - [Moccona](/demand/au/brands/moccona): Head-to-head: /demand/au/compare/grinders-coffee-vs-moccona - [Lavazza](/demand/au/brands/lavazza): Head-to-head: /demand/au/compare/grinders-coffee-vs-lavazza ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Grinders: search popularity in Australia". https://gobrandwave.com/demand/au/brands/grinders-coffee This page is also available as HTML at https://gobrandwave.com/demand/au/brands/grinders-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.