--- title: "Great Southern Bank: search popularity in Australia" description: "Great Southern Bank is an Australian customer-owned bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/great-southern-bank" publisher: "Brandwave" --- # Great Southern Bank: search popularity in Australia Great Southern Bank is an Australian customer-owned bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Great Southern Bank - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among banks**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Banks | 10 | 2% | 135K | - [Banks](/demand/au/categories/au-banks) ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Great Southern Bank was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Great Southern Bank is the tenth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Southern Bank | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BOQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suncorp Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ME Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB, 4. St.George - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Great Southern Bank, 9. Bendigo Bank, 10. Macquarie Bank Not named in any answer: Bankwest, BOQ, Suncorp Bank and ME Bank. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Great Southern Bank changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Great Southern Bank in Australia held steady at 135K. - Across the 12 months ending September 2026, Great Southern Bank’s share of searches among banks in Australia held steady, from 1.6% to 2%. ## How did search popularity change for Australia banks in September 2026? - In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches. - In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 17.8% of the searches. - In September 2026, Westpac lost share of searches among banks in Australia, from 19.8% to 17.8%. - In September 2026, NAB lost share of searches among banks in Australia, from 16.7% to 15.3%. - CommBank’s share of searches among banks in Australia has gained ground for 3 months in a row, from 22% to 24.1% in September 2026. - In September 2026, Bankwest rose from 8th to 7th among banks in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Banks | 135K | 1.6% | 10 | | Nov 2025 | Banks | 135K | 1.6% | 10 | | Dec 2025 | Banks | 135K | 1.7% | 10 | | Jan 2026 | Banks | 135K | 1.7% | 10 | | Feb 2026 | Banks | 135K | 1.8% | 10 | | Mar 2026 | Banks | 165K | 2% | 10 | | Apr 2026 | Banks | 135K | 1.8% | 10 | | May 2026 | Banks | 135K | 1.8% | 10 | | Jun 2026 | Banks | 135K | 1.8% | 10 | | Jul 2026 | Banks | 135K | 1.8% | 10 | | Aug 2026 | Banks | 135K | 1.8% | 10 | | Sep 2026 | Banks | 135K | 2% | 10 | ## How are Great Southern Bank’s branded searches counted? Brandwave collects information about searches that people make online using Great Southern Bank’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “great southern bank” ## Which banks compete with Great Southern Bank? - [CommBank](/demand/au/brands/commbank) - [ANZ](/demand/au/brands/anz) - [Westpac](/demand/au/brands/westpac) - [NAB](/demand/au/brands/nab-bank) - [St.George](/demand/au/brands/st-george-bank) - [Bendigo Bank](/demand/au/brands/bendigo-bank) - [Bankwest](/demand/au/brands/bankwest): Head-to-head: /demand/au/compare/bankwest-vs-great-southern-bank - [Macquarie Bank](/demand/au/brands/macquarie-bank): Head-to-head: /demand/au/compare/great-southern-bank-vs-macquarie-bank - [BOQ](/demand/au/brands/boq): Head-to-head: /demand/au/compare/boq-vs-great-southern-bank - [Suncorp Bank](/demand/au/brands/suncorp-bank): Head-to-head: /demand/au/compare/great-southern-bank-vs-suncorp-bank - [ubank](/demand/au/brands/ubank): Head-to-head: /demand/au/compare/great-southern-bank-vs-ubank - [ING](/demand/au/brands/ing-australia) - [ME Bank](/demand/au/brands/me-bank) - [Up](/demand/au/brands/up-bank) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Great Southern Bank: search popularity in Australia". https://gobrandwave.com/demand/au/brands/great-southern-bank This page is also available as HTML at https://gobrandwave.com/demand/au/brands/great-southern-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.