--- title: "Google Nest: search popularity in Australia" description: "Google Nest offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/google-nest" publisher: "Brandwave" --- # Google Nest: search popularity in Australia Google Nest offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Nest - **Owned by**: Google - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among home security camera brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home security camera brands | 8 | 2.1% | 2.9K | - [Home security camera brands](/demand/au/categories/au-home-security-camera-brands) ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Nest is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink - Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision - Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest - Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy - Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Google Nest changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest in Australia fell from 4.4K to 2.9K. - Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia decreased from 3.1% to 2.1%. - Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia peaked at 3.5% in November 2025 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, Google Nest fell from 7th to 8th among home security camera brands in Australia. ## How did search popularity change for Australia home security camera brands in September 2026? - In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%. - In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%. - In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%. - In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%. - In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%. - Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home security camera brands | 4.4K | 3.1% | 7 | | Nov 2025 | Home security camera brands | 5.4K | 3.5% | 7 | | Dec 2025 | Home security camera brands | 4.4K | 3.2% | 7 | | Jan 2026 | Home security camera brands | 3.6K | 2.8% | 8 | | Feb 2026 | Home security camera brands | 3.6K | 3.2% | 7 | | Mar 2026 | Home security camera brands | 2.9K | 2.5% | 8 | | Apr 2026 | Home security camera brands | 3.6K | 3.1% | 7 | | May 2026 | Home security camera brands | 2.9K | 2.5% | 8 | | Jun 2026 | Home security camera brands | 3.6K | 2.7% | 8 | | Jul 2026 | Home security camera brands | 3.6K | 2.6% | 8 | | Aug 2026 | Home security camera brands | 2.9K | 2.2% | 8 | | Sep 2026 | Home security camera brands | 2.9K | 2.1% | 8 | ## How are Google Nest’s branded searches counted? Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google nest camera” ## Which home security camera brands compete with Google Nest? - [Ring](/demand/au/brands/ring-security) - [Eufy](/demand/au/brands/eufy) - [Reolink](/demand/au/brands/reolink) - [TP-Link Tapo](/demand/au/brands/tp-link-tapo): Head-to-head: /demand/au/compare/google-nest-vs-tp-link-tapo - [Arlo](/demand/au/brands/arlo): Head-to-head: /demand/au/compare/arlo-vs-google-nest - [Hikvision](/demand/au/brands/hikvision): Head-to-head: /demand/au/compare/google-nest-vs-hikvision - [Swann](/demand/au/brands/swann): Head-to-head: /demand/au/compare/google-nest-vs-swann - [Uniden](/demand/au/brands/uniden): Head-to-head: /demand/au/compare/google-nest-vs-uniden ## Who owns Google Nest? Google Nest is owned by Google. Brandwave also tracks Fitbit, Google Chromecast, Google Nest Wifi and Google Pixel, owned by the same company, in Australia. - [Google](/demand/au/companies/google): Owns 70 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Nest? Google Nest is owned by Google. Brandwave also tracks Fitbit, Google Chromecast, Google Nest Wifi and Google Pixel, owned by the same company, in Australia. ## Cite this page Brandwave. "Google Nest: search popularity in Australia". https://gobrandwave.com/demand/au/brands/google-nest This page is also available as HTML at https://gobrandwave.com/demand/au/brands/google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.