--- title: "Fresha: search popularity in Australia" description: "Fresha offers salon booking solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/fresha" publisher: "Brandwave" --- # Fresha: search popularity in Australia Fresha offers salon booking solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fresha - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among salon booking software**: 72.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Salon booking software | 1 | 72.3% | 27.1K | - [Salon booking software](/demand/au/categories/au-salon-booking-software) ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fresha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Square Appointments | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Timely | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Simple Salon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kitomba | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Vagaro | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Shortcuts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in Australia?": 1. Fresha, 2. Timely, 3. Kitomba, 4. Phorest, 5. Square Appointments - Asked ChatGPT "Which booking app is best for a small hair salon?": 1. Fresha, 2. Timely, 3. Square Appointments - Asked ChatGPT "What software should a beauty salon use for bookings and payments?": 1. Fresha, 2. Square Appointments, 3. Timely, 4. Kitomba - Searched Google, AI Overview "salon software": 1. Fresha, 2. Simple Salon, 3. Phorest - Searched Google, AI Overview "hair salon software": 1. Square Appointments, 2. Simple Salon, 3. Phorest, 4. Vagaro Not named in any answer: Shortcuts. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Fresha changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fresha in Australia held steady at 27.1K. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in Australia increased from 68.8% to 72.3%. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in Australia peaked at 74.3% in December 2025 and was lowest at 66.9% in March 2026. ## How did search popularity change for Australia salon booking software in September 2026? - Simple Salon’s share of searches among salon booking software in Australia has lost ground for 3 months in a row, from 6.3% to 5.1% in September 2026. - Estimated monthly branded searches for Phorest in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026. - Estimated monthly branded searches for Timely in Australia fell 66.7% over 12 measured months, from 30 to 10 in September 2026. - Estimated monthly branded searches for Square Appointments in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for Kitomba in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. - Estimated monthly branded searches for Shortcuts in Australia fell 15.8% over 12 measured months, from 570 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Salon booking software | 27.1K | 68.8% | 1 | | Nov 2025 | Salon booking software | 27.1K | 69.8% | 1 | | Dec 2025 | Salon booking software | 27.1K | 74.3% | 1 | | Jan 2026 | Salon booking software | 27.1K | 68.9% | 1 | | Feb 2026 | Salon booking software | 27.1K | 70.7% | 1 | | Mar 2026 | Salon booking software | 27.1K | 66.9% | 1 | | Apr 2026 | Salon booking software | 27.1K | 70.9% | 1 | | May 2026 | Salon booking software | 27.1K | 69.1% | 1 | | Jun 2026 | Salon booking software | 27.1K | 71.5% | 1 | | Jul 2026 | Salon booking software | 27.1K | 72.5% | 1 | | Aug 2026 | Salon booking software | 27.1K | 72.4% | 1 | | Sep 2026 | Salon booking software | 27.1K | 72.3% | 1 | ## How are Fresha’s branded searches counted? Brandwave collects information about searches that people make online using Fresha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fresha” ## Which salon booking software compete with Fresha? - [Kitomba](/demand/au/brands/kitomba): Head-to-head: /demand/au/compare/fresha-vs-kitomba - [Simple Salon](/demand/au/brands/simple-salon): Head-to-head: /demand/au/compare/fresha-vs-simple-salon - [Square Appointments](/demand/au/brands/square-appointments): Head-to-head: /demand/au/compare/fresha-vs-square-appointments - [Phorest](/demand/au/brands/phorest): Head-to-head: /demand/au/compare/fresha-vs-phorest - [Vagaro](/demand/au/brands/vagaro): Head-to-head: /demand/au/compare/fresha-vs-vagaro - [Shortcuts](/demand/au/brands/shortcuts-software) - [Timely](/demand/au/brands/timely-salon) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fresha: search popularity in Australia". https://gobrandwave.com/demand/au/brands/fresha This page is also available as HTML at https://gobrandwave.com/demand/au/brands/fresha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.