--- title: "Freedom Kitchens: search popularity in Australia" description: "Freedom Kitchens designs and installs kitchens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/freedom-kitchens" publisher: "Brandwave" --- # Freedom Kitchens: search popularity in Australia Freedom Kitchens designs and installs kitchens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Freedom Kitchens - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among kitchen retailers**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kitchen retailers | 4 | 8.9% | 3.6K | - [Kitchen retailers](/demand/au/categories/au-kitchen-retailers) ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freedom Kitchens was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Freedom Kitchens is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kaboodle | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dan Kitchens | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenKraft | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Kitchens | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kitchen Connection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Who's the best company for a new kitchen in Australia?": 1. Dan Kitchens, 2. KitchenKraft - Asked ChatGPT "Which flat pack kitchen brand is best value?": 1. IKEA, 2. Kaboodle - Asked ChatGPT "Where should I buy kitchen cabinets for a renovation?": 1. IKEA, 2. Kaboodle, 3. KitchenKraft, 4. Dan Kitchens - Searched Google, AI Overview "kitchen cabinets": 1. IKEA - Searched Google, AI Overview "flat pack kitchens": 1. IKEA, 2. Freedom Kitchens Not named in any answer: Kinsman and Kitchen Connection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Freedom Kitchens changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Freedom Kitchens in Australia fell from 6.6K to 3.6K. - Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia decreased from 13.2% to 8.9%. - Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia peaked at 13.2% in October 2025 and was lowest at 8.4% in December 2025. - Across the 12 months ending September 2026, Freedom Kitchens fell from 3rd to 4th among kitchen retailers in Australia. ## How did search popularity change for Australia kitchen retailers in September 2026? - In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches. - In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%. - Estimated monthly branded searches for KitchenKraft in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026. - Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. - Estimated monthly branded searches for Kaboodle in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kitchen retailers | 6.6K | 13.2% | 3 | | Nov 2025 | Kitchen retailers | 4.4K | 10.7% | 3 | | Dec 2025 | Kitchen retailers | 2.9K | 8.4% | 3 | | Jan 2026 | Kitchen retailers | 4.4K | 9.1% | 3 | | Feb 2026 | Kitchen retailers | 3.6K | 9.1% | 3 | | Mar 2026 | Kitchen retailers | 4.4K | 10.7% | 3 | | Apr 2026 | Kitchen retailers | 3.6K | 9.1% | 3 | | May 2026 | Kitchen retailers | 4.4K | 10.1% | 3 | | Jun 2026 | Kitchen retailers | 4.4K | 10.9% | 3 | | Jul 2026 | Kitchen retailers | 3.6K | 9.2% | 3 | | Aug 2026 | Kitchen retailers | 3.6K | 8.8% | 3 | | Sep 2026 | Kitchen retailers | 3.6K | 8.9% | 4 | ## How are Freedom Kitchens’ branded searches counted? Brandwave collects information about searches that people make online using Freedom Kitchens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “freedom kitchens” ## Which kitchen retailers compete with Freedom Kitchens? - [IKEA](/demand/au/brands/ikea): Head-to-head: /demand/au/compare/freedom-kitchens-vs-ikea - [Kaboodle](/demand/au/brands/kaboodle): Head-to-head: /demand/au/compare/freedom-kitchens-vs-kaboodle - [Kinsman](/demand/au/brands/kinsman-kitchens): Head-to-head: /demand/au/compare/freedom-kitchens-vs-kinsman-kitchens - [Kitchen Connection](/demand/au/brands/kitchen-connection): Head-to-head: /demand/au/compare/freedom-kitchens-vs-kitchen-connection - [KitchenKraft](/demand/au/brands/kitchenkraft): Head-to-head: /demand/au/compare/freedom-kitchens-vs-kitchenkraft - [Dan Kitchens](/demand/au/brands/dan-kitchens) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Freedom Kitchens: search popularity in Australia". https://gobrandwave.com/demand/au/brands/freedom-kitchens This page is also available as HTML at https://gobrandwave.com/demand/au/brands/freedom-kitchens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.