---
title: "Foxtel: search popularity in Australia"
description: "Foxtel is a pay TV and streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/foxtel"
publisher: "Brandwave"
---

# Foxtel: search popularity in Australia

Foxtel is a pay TV and streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Foxtel
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among streaming services**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streaming services | 6 | 4.8% | 135K |

- [Streaming services](/demand/au/categories/au-streaming-services)

## How has branded search demand for Foxtel changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Foxtel in Australia held steady at 135K.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia peaked at 4.8% in September 2026 and was lowest at 3.8% in August 2026.

## How did search popularity change for Australia streaming services in September 2026?

- In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%.
- In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
- In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%.
- In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.
- Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.
- In September 2026, BritBox rose from 8th to 7th among streaming services in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streaming services | 135K | 4.6% | 6 |
| Nov 2025 | Streaming services | 135K | 4.7% | 6 |
| Dec 2025 | Streaming services | 135K | 4.3% | 6 |
| Jan 2026 | Streaming services | 135K | 4.2% | 6 |
| Feb 2026 | Streaming services | 135K | 4.8% | 6 |
| Mar 2026 | Streaming services | 165K | 4.5% | 6 |
| Apr 2026 | Streaming services | 135K | 4.5% | 6 |
| May 2026 | Streaming services | 135K | 4.2% | 6 |
| Jun 2026 | Streaming services | 135K | 4.4% | 6 |
| Jul 2026 | Streaming services | 135K | 4.7% | 6 |
| Aug 2026 | Streaming services | 110K | 3.8% | 6 |
| Sep 2026 | Streaming services | 135K | 4.8% | 6 |

## How are Foxtel’s branded searches counted?

Brandwave collects information about searches that people make online using Foxtel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “foxtel”

## Which streaming services compete with Foxtel?

- [Netflix](/demand/au/brands/netflix)
- [Prime Video](/demand/au/brands/prime-video)
- [Kayo Sports](/demand/au/brands/kayo-sports): Head-to-head: /demand/au/compare/foxtel-vs-kayo-sports
- [Disney+](/demand/au/brands/disney-plus): Head-to-head: /demand/au/compare/disney-plus-vs-foxtel
- [Paramount+](/demand/au/brands/paramount-plus): Head-to-head: /demand/au/compare/foxtel-vs-paramount-plus
- [BritBox](/demand/au/brands/britbox): Head-to-head: /demand/au/compare/britbox-vs-foxtel
- [Stan](/demand/au/brands/stan): Head-to-head: /demand/au/compare/foxtel-vs-stan
- [hayu](/demand/au/brands/hayu)
- [Binge](/demand/au/brands/binge)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Foxtel: search popularity in Australia". https://gobrandwave.com/demand/au/brands/foxtel

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/foxtel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.