---
title: "Four Pillars: search popularity in Australia"
description: "Four Pillars is an Australian gin distillery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/four-pillars"
publisher: "Brandwave"
---

# Four Pillars: search popularity in Australia

Four Pillars is an Australian gin distillery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Four Pillars
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among gin brands**: 49%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gin brands | 1 | 49% | 9.8K |

- [Gin brands](/demand/au/categories/au-gin-brands)

## Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Four Pillars appeared in all five answers. Four Pillars is the most recommended of the three.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Four Pillars | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Archie Rose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ink Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gin brands

- Asked ChatGPT "What's the best Australian gin brand?": 1. Four Pillars, 2. Archie Rose
- Asked ChatGPT "Which gin brand in Australia is best for a gin and tonic?": 1. Four Pillars, 2. Archie Rose
- Asked ChatGPT "What are the most popular gin brands in Australia?": 1. Four Pillars, 2. Archie Rose
- Searched Google, AI Overview "gin": 1. Four Pillars, 2. Archie Rose
- Searched Google, AI Overview "australian gin": 1. Archie Rose, 2. Four Pillars

Not named in any answer: Ink Gin.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How has branded search demand for Four Pillars changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Four Pillars in Australia fell from 12K to 9.8K.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia increased from 48.4% to 49%.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia peaked at 55.8% in January 2026 and was lowest at 43.4% in August 2026.

## How did search popularity change for Australia gin brands in September 2026?

- In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
- In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.
- In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gin brands | 12K | 48.4% | 1 |
| Nov 2025 | Gin brands | 14.7K | 52.1% | 1 |
| Dec 2025 | Gin brands | 19.8K | 53.1% | 1 |
| Jan 2026 | Gin brands | 12K | 55.8% | 1 |
| Feb 2026 | Gin brands | 9.8K | 55.7% | 1 |
| Mar 2026 | Gin brands | 8.8K | 53% | 1 |
| Apr 2026 | Gin brands | 9.8K | 52.1% | 1 |
| May 2026 | Gin brands | 9.8K | 52.1% | 1 |
| Jun 2026 | Gin brands | 8.8K | 48.1% | 1 |
| Jul 2026 | Gin brands | 8.8K | 53% | 1 |
| Aug 2026 | Gin brands | 9.8K | 43.4% | 2 |
| Sep 2026 | Gin brands | 9.8K | 49% | 1 |

## How are Four Pillars’ branded searches counted?

Brandwave collects information about searches that people make online using Four Pillars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “four pillars”
- “four pillars gin”

## Which gin brands compete with Four Pillars?

- [Archie Rose](/demand/au/brands/archie-rose): Head-to-head: /demand/au/compare/archie-rose-vs-four-pillars
- [Ink Gin](/demand/au/brands/ink-gin): Head-to-head: /demand/au/compare/four-pillars-vs-ink-gin

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Four Pillars: search popularity in Australia". https://gobrandwave.com/demand/au/brands/four-pillars

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/four-pillars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.