--- title: "Fitness First: search popularity in Australia" description: "Fitness First is a chain of gyms and health clubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/fitness-first" publisher: "Brandwave" --- # Fitness First: search popularity in Australia Fitness First is a chain of gyms and health clubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fitness First - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among gym chains**: 7.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gym chains | 5 | 7.1% | 40.5K | - [Gym chains](/demand/au/categories/au-gym-chains) ## Top gym chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fitness First is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anytime Fitness | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Revo Fitness | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Jetts | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Goodlife Health Clubs | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Fitness First | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Plus Fitness | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Snap Fitness | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | F45 Training | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about gym chains - Asked ChatGPT "Which gym should I join in Australia?": 1. Revo Fitness, 2. Anytime Fitness, 3. Goodlife Health Clubs, 4. Jetts, 5. Fitness First - Asked ChatGPT "What are the best gym chains in Australia?": 1. Anytime Fitness, 2. Fitness First, 3. Goodlife Health Clubs, 4. Jetts, 5. Plus Fitness, 6. Revo Fitness, 7. Snap Fitness - Asked ChatGPT "What's the cheapest good gym membership in Australia?": 1. Revo Fitness, 2. Jetts - Searched Google, AI Overview "gym membership": 1. Anytime Fitness, 2. Snap Fitness, 3. Plus Fitness, 4. Jetts Not named in any answer: F45 Training. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Fitness First changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fitness First in Australia fell from 60.5K to 40.5K. - Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia decreased from 8.5% to 7.1%. - Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia peaked at 8.7% in December 2025 and was lowest at 6.7% in August 2026. - Across the 12 months ending September 2026, Fitness First fell from 4th to 5th among gym chains in Australia. ## How did search popularity change for Australia gym chains in September 2026? - In September 2026, Anytime Fitness gained share of searches among gym chains in Australia, from 50.1% to 52.8%. - In September 2026, Snap Fitness lost share of searches among gym chains in Australia, from 15.1% to 13%. - In September 2026, Plus Fitness lost share of searches among gym chains in Australia, from 10.1% to 8.7%. - In September 2026, Revo Fitness rose from 3rd to 2nd among gym chains in Australia. - Estimated monthly branded searches for F45 Training in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Jetts in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gym chains | 60.5K | 8.5% | 4 | | Nov 2025 | Gym chains | 60.5K | 8.3% | 5 | | Dec 2025 | Gym chains | 60.5K | 8.7% | 4 | | Jan 2026 | Gym chains | 74K | 8.5% | 4 | | Feb 2026 | Gym chains | 60.5K | 8.5% | 4 | | Mar 2026 | Gym chains | 60.5K | 7.8% | 4 | | Apr 2026 | Gym chains | 49.5K | 8.3% | 5 | | May 2026 | Gym chains | 40.5K | 6.9% | 5 | | Jun 2026 | Gym chains | 40.5K | 7.1% | 5 | | Jul 2026 | Gym chains | 40.5K | 7.1% | 5 | | Aug 2026 | Gym chains | 40.5K | 6.7% | 5 | | Sep 2026 | Gym chains | 40.5K | 7.1% | 5 | ## How are Fitness First’s branded searches counted? Brandwave collects information about searches that people make online using Fitness First’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fitness first” ## Which gym chains compete with Fitness First? - [Anytime Fitness](/demand/au/brands/anytime-fitness) - [Revo Fitness](/demand/au/brands/revo-fitness): Head-to-head: /demand/au/compare/fitness-first-vs-revo-fitness - [Snap Fitness](/demand/au/brands/snap-fitness): Head-to-head: /demand/au/compare/fitness-first-vs-snap-fitness - [Plus Fitness](/demand/au/brands/plus-fitness): Head-to-head: /demand/au/compare/fitness-first-vs-plus-fitness - [Jetts](/demand/au/brands/jetts): Head-to-head: /demand/au/compare/fitness-first-vs-jetts - [F45 Training](/demand/au/brands/f45-training): Head-to-head: /demand/au/compare/f45-training-vs-fitness-first - [Goodlife Health Clubs](/demand/au/brands/goodlife-health-clubs) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fitness First: search popularity in Australia". https://gobrandwave.com/demand/au/brands/fitness-first This page is also available as HTML at https://gobrandwave.com/demand/au/brands/fitness-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.